Friday, August 29, 2014
  • Iponweb Acquires Custom UI Tech Company Adternity

    Iponweb, an ad tech provider, on Friday announced it has signed an agreement to acquire Adternity GmbH, per a release. Adternity describes itself as a "customized workflow" tech company (i.e. user interfaces). ...Read the whole story

  • Social Nets Don't Drive TV Engagement

    There has been a lot made of the connection -- or lack thereof -- between social media and TV viewership and ratings. Adding to the debate, new research from Hub Entertainment Research suggests that top social networks do little to drive show discovery and engagement. Some 58% of respondents reported finding out about a new show through some type of advertising. ...Read the whole story

  • Mediassociates Partners With FuturesMedia To Automate Linear TV Buying Process

    Mediassociates, a Connecticut-based media-buying agency, this week announced a partnership with ad tech firm FuturesMedia to support "programmatic TV" media-buying. "The technology enables us to work directly with existing and new suppliers with real-time access to TV ad inventory, for reduced costs and improved buying processes," stated Andrea Marder, VP of global media planning and buying at Mediassociates. ...Read the whole story

  • Google DoubleClick Search Releases Shopping Campaign Tools

    Google on Thursday released three reporting and optimization tools for retailers using the DoubleClick Search Commerce Suite aimed at supporting Shopping Campaigns. The tools satisfy a trend in search engine marketing aimed at serving up fewer ads yet increasing conversion rates and average order values. ...Read the whole story

  • Facebook Adds Targeting Based On Connection Speed

    Facebook is expanding mobile targeting further by allowing marketers to tailor ads based on the speed of a user's network connection -- 2G, 3G or 4G. The new feature is aimed especially at high-growth countries, like India, where people mainly access the Internet through mobile devices. ...Read the whole story

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The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Change is compared to yesterday's average.

Hyperbabble Of The Day

"The marriage of [Company 1's] customized media trading technology, with [Company 2's] front-end capabilities is an extremely powerful..." ...More