Tuesday, December 1, 2015

Around The Net

  • AOL President Bob Lord Will Leave The CoompanyWall Street Journal

    The Wall Street Journal broke the news on Monday that AOL President Bob Lord plans to leave the company which is now owned by Verizon Communications, early next year. It was widely assumed that Lord was going to succeed Tim Armstrong as CEO. Lord joined AOL in July 2013 as the head of AOL Networks and helped AOL embrace programmatic advertising technology.  During his tenure, AOL acquired several companies including mobile ad company Millennial Media, web personalization startup Gravity and Converto, which helps marketers track people across digital devices. AOL also recently struck a deal to manage a lot of ... ...Read the whole story

  • Programmatic Experts Keen for Integrating TV and Digital Data Beet.TV

    Marketers and agencies are trying to figure out how to manage the growth of addressable TV, especially as programmatic buying continues to overlap with the TV market. A panel of experts tackled the topic during the Beet.TV retreat in Fort Lauderdale. The challenge of broader data integration is causing agita for many agencies, says Marc Lomas, SVP Programmatic, East at Cadreon. “We are looking at how to realign our teams on the programmatic side, advanced TV side and traditional TV. There is a huge groundswell in data. We have invested in data stores, and synching data from multiple sources such as ... ...Read the whole story

  • Videology, TubeMogul And The Trade Desk Are Top-Ranked In Forrester Video DSP Wave ReportAdExchanger

    TubeMogul, Videology and The Trade Desk topped Forrester's Video DSP Wave Report. AdExchanger notes that TubeMogul scored strong ratings from customers for its data sourcing and management capabilities. In addition, because its main focus is brand marketers, its private marketplaces with large TV networks enabled buyers to plan digital video campaigns alongside linear TV schedules. Videology was cited for optimizing reach and frequency across video and TV buys, though it focuses on serving both advertisers and publishers. The Trade Desk received the highest customer satisfaction ratings “with good, solid segmenting, tracking and measurement of campaigns across the board,” said Jim ... ...Read the whole story


The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Index value shown is yesterday’s (Nov. 30, 2015) average. Change is compared to the previous day's average. Click to see the current value in real-time.

The Upside Of Adblocking: How 200M Blockers & $22B In Lost Revenue Could Actually Be Good

If ad blocking represents short-term harm for ad networks, publishers, and app developers, what silver lining can be found for marketers in the long run? To survive, publishers need to adapt to a new world where ...More