Wednesday, May 27, 2015
  • Marin Optimization Tool Answers 'How Much Do I Bid?' Per Search Campaigns

    Optimizing budgets remains a thorn in the side of marketers. Some struggle with understanding the best path to the highest return on investment, although an increasing number agree they will spend more on search advertising this year. An Edelman poll estimates marketers will spend 12.2% more, reaching $25.7 billion by the end of 2015. ...Read the whole story

  • Data-Driven Spending Grows Despite Tempered Expectations

    Marketers continue to invest more and more in Big Data. Over one-third of marketers (37.5%) increased their expenditures on data-driven campaigns during the first quarter of 2015 compared to the final quarter of 2014, according to a new Winterberry Group study. Nearly half (47.7%) of marketers said their data-driven marketing spend remained level during those two quarters. ...Read the whole story

  • Bing Images Adds 'How Old' Feature

    Microsoft has added a facial recognition feature to its Bing search image engine. The technology attempts to determine the gender and the age of a person who appears in a photo within its image search results. Microsoft built the feature to showcase how developers can easily and quickly build intelligent applications through Azure services using face-detection APIs. ...Read the whole story

  • The Ace Up Its Sleeve: AOL Used Programmatic Tech As Key Bargaining Chip With Verizon

    There are many facets to, and implications of, Verizon's recent $4.4 billion acquisition of AOL, but a new "Schedule 14D-9" statement filed to the U.S. SEC sheds some light on what really went down as the two companies negotiated a deal. Much of the other coverage of the recently released statement highlights the fact that AOL had three other suitors for a possible acquisition. But also woven into the statement is the nugget that AOL used its Platforms unit, headlined by its programmatic ad technology, as a major bargaining chip. ...Read the whole story

  • Ubimo Raises $7.5M For Self-Serve Programmatic Platform

    Ubimo, a mobile ad tech firm headquartered in Tel Aviv, Israel, on Tuesday announced it has closed a $7.5 million Series B round of funding. The round was led by Pitango Venture Capital, a large Israel-based venture capital firm. OurCrowd and Yahoo Japan Capital also participated in the round. It serves as Yahoo Japan's first investment in an Israeli startup. ...Read the whole story

  • Netmining Partners With Moat For Analytics

    Programmatic ad platform Netmining on Tuesday announced a partnership with analytics firm Moat to beef up its reporting capabilities. "We have found that more of our clients are looking for a deeper view on their metrics -- specifically engagement metrics beyond the click," stated Christopher Hansen, president of Netmining. ...Read the whole story

  • NBCU Taps Colella As SVP, Advanced Ad Products

    NBCU has hired digital advertising veteran Denise Colella as senior vice president of advanced advertising products and strategy within its advertising sales unit. Colella will oversee the strategy, product development and operations of data-enabled advertising products. NBC says this includes its Audience Targeting Platform and "NBCU+ Powered by Comcast" efforts. ...Read the whole story

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The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Index value shown is yesterday’s (May 26, 2015) average. Change is compared to the previous day's average. Click to see the current value in real-time.

U.S. Publisher Coalitions Get Scale With Their Titles

Multi-title publishers and media companies have heavily invested to stay ahead of rapid user migration to mobile devices to protect their brand franchises and scale their user and advertiser bases there as well. But there's a ...More