Friday, January 30, 2015
  • Unmetric's 'Event Pulse' Keeps Tabs On Real-Time Marketing

    Unmetric has created a real-time marketing hub called "Event Pulse," where it showcases brand-only tweets from the Super Bowl. Unmetric is pitching it to journalists and brand marketers looking to uncover their competition's actions during major live events. ...Read the whole story

  • Netmining, TVTY Sync Digital Ads With Super Bowl Spots

    In a bid to sync Super Bowl ads with digital content, Netmining, an audience targeting firm, has partnered with TVTY, a French-based ad platform. The two have partnered with digital marketing agency PMG to sync digital ads with TV spots in real-time. ...Read the whole story

  • Altitude Digital Names Downes First CFO

    Supply-side platform (SSP) Altitude Digital on Friday announced the appointment of Bradley Downes as chief financial officer, a new position at the company. Downes joins Altitude Digital from Groupon, where he held several finance roles, including VP of finance. ...Read the whole story

  • Mondelez Buys First Programmatic Super Bowl Ad

    Mondelez International, the CPG giant, is helping push the programmatic TV industry forward in a big way. Mondelez brands Oreo and Ritz are set to run 15-second regional spots during the halftime of this year's Super Bowl. The twist? The ads were purchased programmatically. Mondelez was in the driver's seat for this "test" and "pilot" run, to use Henderson's words, but its agency -- MediaVest -- was involved in the process. ...Read the whole story

  • Microsoft, numberFire Using Big Data To Predict The Super Bowl

    Microsoft Bing has been using Big Data analytics to predict games throughout the NFL playoffs, but they aren't the only company crunching the numbers. "The Wall Street Journal" on Thursday highlighted numberFire, a startup that raised $1.45 million in seed funding and is also using Big Data to predict the outcome of the big game. ...Read the whole story

  • AdTaxi Broadens Network With Tribune, Seattle Times Partnerships

    AdTaxi Networks, the digital ad tech division of Digital First Media, this week announced it has partnered with 34 new broadcast stations owned by Tribune Broadcasting. The company has also struck a deal with the Seattle Times. Its publishing partners -- now including dozens of Tribune Broadcasting stations and the Seattle Times -- can use the platforms to sell excess inventory. AdTaxi says it uses its DSPs to buy ad inventory to resell to advertisers. ...Read the whole story

  • 90% Of Marketers Think Personalization Is The Future

    Nearly all (90%) of marketers believe individualized marketing is the future, moving "beyond segmentation to true one-to-one personalization in a real-time context," per a new report from Teradata, a data analytics and marketing firm. ...Read the whole story

  • Mindgruve Taps Mike Hodges For President's Role

    Previously Hodges was President of The San Diego Union-Tribune, where he is credited with having spearheaded the digital transformation of the company from a regional newspaper group into a national, integrated media organization with large-scale print, TV and digital properties. Hodges has also created several startups, including an advertising technology firm that was acquired by Google's DoubleClick. ...Read the whole story

  • Ex-NBCU Exec Sapene Joins Nativo
  • ANA Projects 'Substantial' Surge In Native, Finds Ethics And Disclosure Remain Big Issues
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The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Index value shown is yesterday’s (Jan. 30, 2015) average. Change is compared to the previous day's average. Click to see the current value in real-time.

It's Not 'Social'- It's 'Personal'

As messaging apps try to become media platforms, it begs the question: what would a more personal form of news and information delivery really look like? I don't think it looks like Snapchat's new Discover proj ...More