Friday, October 31, 2014

Around The Net

47.2

The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Change is compared to yesterday's average.

The Three Pillars Of Programmatic

I recently had a conversation with Mike Welch, who heads AT&T's advertising business, and we very quickly found ourselves doubling back on our discussion to define the term "programmatic TV." Impressed by the clarity of Mike's ...More