Monday, June 29, 2015
  • 45% Of Display Ads Bought Via Programmatic In UK

    Nearly half (45%) of online display ads purchased in the UK in 2014 were bought through programmatic ad technologies, according to a new report from the Interactive Advertising Bureau's (IAB) UK division, up from 28% in 2013. According to the report, UK advertisers spent just shy of GBP1 billion on programmatic display ads last year -- about $1.5 billion. The data was collected by research and strategy consultancy MTM. ...Read the whole story

  • Kantar Begins Reporting Search, Shows It Is Fastest-Growing Medium It Tracks: Overall Media Declines 4%

    U.S. ad spending declined 4.0% during the first quarter, according to the latest estimates from competitive ad spending tracking firm WPP's Kantar Media. The quarter, which also happens to be the first in which Kantar estimates the volume and share of paid search as a medium, shows it also is the fastest-growing medium among the media Kantar now tracks. ...Read the whole story

  • Mediaocean Sells Big Chunk To Private Equity, Puts $720 Million Value On Media-Buying Processor

    Mediaocean, the primary processor of Madison Avenue's media buys, has sold a majority stake to private equity firm Vista Equity Partners. Terms were not disclosed, but the investment values Mediaocean at $720 million. Following the transaction, the company said Executive Chairman Michael Donovan "will continue as a key board member and will retain the remaining equity." ...Read the whole story

  • Google Automatically Blocks Ad Clicks To Save Brands Money

    Search marketers cringe at the thought of paying hundreds of dollars for one accidental click. Up to 50% of clicks are accidental, per Google, citing a third-party study. Accidental clicks have become more common, especially on small smartphone screens. Just ask search marketers at some of the top retailers that sell exclusive items like Neiman Marcus, Saks Fifth Ave, and Williams-Sonoma. The ad feature, unfortunately, only applies to display advertisements. ...Read the whole story

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The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Index value shown is yesterday’s (June 29, 2015) average. Change is compared to the previous day's average. Click to see the current value in real-time.

Media Agency Reviews-Ad Tech Buyer Beware

It's hard to keep up with all of the major brands reviewing their media agency assignments. The reasons are varied, but it can't be a coincidence that the worlds of traditional and programmatic media planning and ...More