Friday, July 31, 2015
  • VivaKi Taps Darling As CFO

    Paul Darling joins Publicis' VivaKi unit as CFO, responsible for all financial and fiscal management of the tech-focused company's operations. He fills a role being vacated by former VivaKi Executive Vice President-Global Finance Jim Collins, who recently moved to a new role at sister agency Leo Burnett. Darling, who joins from executive vice president-finance at Leapfrog Online, previously held senior roles in major market research organizations such as Ipsos and Millward Brown. He also spent a significant portion of his career in various international finance roles for Aegis Group (now part of Dentsu Aegis). ...Read the whole story

  • Nativo, Flite Connect Brands With Licensed Content

    Native advertising technology platform Nativo is joining forces with multiscreen ad firm Flite to help brands align themselves with licensed content from major publishers. The new service is intended to help brands scale up their native ad efforts. ...Read the whole story

  • Time Expands 'Programmatic Print' Offering, Adds 12 New Audience Segments

    Time Inc. is expected to Monday announce the expansion of its "programmatic print" offering by introducing a dozen new audience categories that can be targeted via print advertising. AdExchanger first reported the updates. ...Read the whole story

  • Audience Partners Receives Voter-Targeting Patent

    Audience Partners, an ad management company that uses programmatic technologies to reach potential voters, has received a U.S. patent for its voter-targeting technology. ...Read the whole story

  • Digital Engagement Index

    Old Navy's #Unlimited back-to-school music video assisted a 54% increase in digital engagement. The brand's #Unlimited fundraising campaign supports the Boys & Girls Club of America. ...Read the whole story

  • Digital Ad Measurement Firm Integral Ad Science Receives $67 Million

    Integral Ad Science, a digital ad measurement firm, on Friday announced it has closed a $27 million round of funding. The company also announced it has received a debt facility of $40 million, meaning the measurement and ad fraud-fighting firm now has a fresh $67 million to work with. ...Read the whole story

  • Next Year Will Be The 'Year Of' Mobile: For Video, Anyway

    As far as media consumption milestones go, 2016 could well be "the year" for two important media: mobile and video. According to new estimates released this morning by Publicis' ZenithOptimedia unit, next year will be the year more people watch video on a mobile device than a non-mobile device. The milestone is significant, the agency's analysts say, because online video itself is one of the fastest-growing media and is on the verge of disrupting an even more dominant video consumption platform: television, which will begin eroding for the first time. ...Read the whole story

  • Cadreon Taps Rocket Fuel To Bring Offline Data To Digital

    IPG's trading desk, Cadreon, on Thursday announced a partnership with programmatic ad platform Rocket Fuel with an eye on bringing offline data sets to the online world. ...Read the whole story

  • Google Refuses To Broaden 'Right To Be Forgotten'
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Data Caps, Throttling Top List Of Net Neutrality Complaints

In the four weeks since the FCC began accepting complaints about net neutrality, the agency reportedly has heard from more than 2,000 consumers who say their Internet service providers are violating the rules. ...More

  • Programmatic Video Prepares For Takeoff

    Everything that can be programmatic will be programmatic is a prevailing attitude among advertisers today. This automated approach to advertising has reshaped the search and display industries, among others, and now a similar transformation is taking ...More

  • Location Tracking Is The New Attribution Engine

    Mobile is like a portable people meter. When configured properly it can be used to associate media exposures with real-world shopping behaviors. ...More