Wednesday, July 23, 2014

The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Change is compared to yesterday's average.

When It Comes To Programmatic, Native Can't But Content Can

ClickZ has posted an article written by Ben Plomion, VP of marketing at Chango, arguing that native advertising can't go programmatic but content marketing can. When it comes to what counts as "native" and what counts ...More