Thursday, March 26, 2015
  • Neustar Integrates Nielsen's Digital Ad Rating Data Into Platform

    Neustar this week announced it has partnered with Nielsen to integrate Nielsen's Digital Ad Ratings data -- formerly known as Online Campaign Ratings (OCR) -- into its marketing platform. Neustar has also integrated Nielsen viewability data into its platform. The integration beefs up Neustar's pool of audience data, which it claims will allow marketers to more accurately reach their intended targets. ...Read the whole story

  • Maxifier Taps Moat For Viewability Measurement

    Maxifier, a digital ad tech firm, on Thursday announced an expanded partnership with Moat to give its publisher clients access to viewability ratings. "Every publisher is talking about viewability and utilizing solutions like Moat to obtain data on these important metrics," stated Denise Colella, CEO of Maxifier. ...Read the whole story

  • Google Takes Backseat To Facebook's Digital Display Ad Revenue

    Google takes the No. 2 position in digital display advertising revenue behind Facebook, with its share of the U.S. market dipping from 13.7% in 2014 to 13.0% this year, and down to 11.1% by 2017, per data released Thursday. ...Read the whole story

  • ESPN To Launch TV DMP: Will Enable Brands To Target Audiences, Not Ratings

    PHOENIX -- In an important milestone for the burgeoning programmatic TV marketplace, ESPN will become the first major television network to provide a proprietary data management platform enabling advertisers and agencies to plan and buy its programming based not on traditional sample-based TV ratings, but in a way that is akin to how agencies and trading desks buy audiences online. Speaking on a panel Wednesday morning at MediaPost's Programmatic Insider Summit here, ESPN Vice President of Digital and Publishing Sales Zachary Chapman said ESPN will officially unveil the DMP within the next three weeks, and that it would be introduced ... ...Read the whole story

  • Mediaocean Adds TV To Cross-Screen Advertising Mix Via 2 Partnerships

    Mediaocean is the latest ad firm to attempt to bring television into the real-time, cross-screen advertising mix. The large ad management software provider on Thursday announced a partnership with never.no and iSpot.tv. The partnerships will give Mediaocean clients access to real-time TV data and "social TV" campaign management software. ...Read the whole story

  • CMOs Focus More On Tech To Automate Media Decisions

    Blake Cahill, global head of digital and social marketing at Philips, manages more than 70 marketing technologies. He is one in a growing number of marketing heads becoming inundated with technology as media silos crumble and data integrates to support cross-channel and cross-device marketing and advertising. ...Read the whole story

  • Varick Announces 3 'Programmatic TV' Partnerships

    Varick Media Management (VMM), the trading desk inside MDC Partners, on Wednesday announced three partnerships as it puts the pipes in place to support programmatic TV advertising. ...Read the whole story

  • Index Exchange Integrates With Adobe's Media Optimizer

    Index Exchange, the supply-side platform (SSP) formerly known as Casale Media, has announced a partnership with Adobe's Media Optimizer, an ad management and optimization platform. ...Read the whole story

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The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Index value shown is yesterday’s (March 26, 2015) average. Change is compared to the previous day's average. Click to see the current value in real-time.

Dear Sir Martin Sorrell - The Transparency Needed in Advertising Isn't In Financial Reporting, It's In Agency Bills

When Martin Sorrell claimed the industry needs transparency, you can imagine how many clients would agree, only to hear he meant in financial reporting. Many may suggest that he looks at the industry's real transparency crisis ...More