Friday, February 5, 2016

Around The Net

  • What Programmatic Means To Your BusinessGuardian

    The Guardian offers a webchat roundup with experts about the implications of programmatic on business. Among them, Luke Fenney of The Rubicon Project says, "Agencies shouldn’t view programmatic as a separate channel for buying. Programmatic is the technology that will allow advertisers and buyers to execute their creativity more efficiently than can currently be achieved using manual buying methods." ...Read the whole story

  • Marketing Land's Hashtag Bowl Live Blog Marketing Land

    Looking for some second-screen action during the game on Sunday? The Marketing Land #Hashtag Bowl Live Blog is back this year.  Real-time marketing and media experts will join the Bowl, including Peter Minnium, president of Ipsos Connect and long-time display advertising columnist on Marketing Land, and Perri Gordon, the digital strategy and capabilities manager for Tyson Foods. Also weighing in on the ads and their digital components: James Green, CEO of Magnetic and Peter Shankman, social media luminary. Marketing Land's Pamela Parker hosts. When the live blog is in session, users can comment on the discussion that’s going on, or ... ...Read the whole story

  • LinkedIn's Programmatic Business Is In 'Swift Decline'AdExchanger

    AdExchanger's Sarah Sluis reports: "LinkedIn’s display business is in swift decline." During its latest earnings call, LinkedIn said premium display “continued to face secular headwinds,” according to CFO Steve Sordello, who said it declined 30% year over year,  accounting for just 15% of the marketing mix. "The upside is that people buying on open exchanges now have more to choose from: LinkedIn has started to offer inventory in programmatic exchanges, which it will pursue further in 2016." ...Read the whole story

  • Data-Driven Marketing Accounted For $202B in 2014: DMADirect Marketing News

    The data-driven marketing economy increased 35 percent between 2012 and 2014, according to new research from The Direct Marketing Association. Revenues from this sector reached $202 billion in 2014. According to Harvard Business School professor John Deighton, this sector represents a bit under 20 percent of the marketing industry. ...Read the whole story

  • Data From Wearables Seen Aiding AdvertisingHightechdigital

    This change is being driven by proliferation smartphone penetration will hit 2.89 billion globally by 2017 according to the GSMA and by usage many reports estimate that consumers now look at their mobile screens up to 220 times a day. Brands can’t afford to miss out on the mobile opportunity. Wearables on the other hand are still very much at an early juncture in their trajectory. However, the expectations are just as immense as mobile. In February this year, Cisco forecast that global wearable device connections would total 578 million in 2019, compared with 170 million in 2015. But will the growth of both these sectors impact each other and, ... ...Read the whole story


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Google's Real-Time Ads Tap Into Growing Trend For 'Moment Marketing'

Google's announcement that it will be beta-testing Real Time Ads with a select number of advertisers including website building and hosting company during the Super Bowl is welcome news. ...More