Friday, August 28, 2015

Around The Net

  • Schmaeling Joins MediaMath As CFOAdvertising Age

    Advertising Age on Thursday reported that Rich Schmaeling has joined demand-side platform (DSP) as chief financial officer, "filling a post that had been vacant since Jeannie Mun left in March to join an e-book startup." ...Read the whole story


The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Index value shown is yesterday’s (Aug. 27, 2015) average. Change is compared to the previous day's average. Click to see the current value in real-time.

Programmatic TV: What's Gross Got To Do With It?

On the phone the other day trying to advance a local programmatic TV negotiation, I queried the vendor on whether there was a transactional fee for its service. Some platforms, like Videa, pass the fee onto ...More