Wednesday, February 10, 2016

Around The Net

  • Twitter Unveils First View Ads, Videos At The Top Of Your TimelineTechCrunch

    TechCrunch reports that Twitter launched a new video ad unit that it's calling First View, a format that will essentially catapult advertisers that choose it to the front of the queue in Twitter’s ad network. Advertisers choosing the format would get the top ad spot the first time a person opens Twitter, for a period of 24 hours. "At launch, First View will be video only — pushing Twitter’s drive to expand its offerings in rich media. A spokesperson says Twitter is considering expanding to other Tweet types int he future." ...Read the whole story

  • Big Data For Big Cities: The Civic Benefits Of Google Street View And YelpForbes

    Forbes reports that even as people generate more data than ever before, most cities haven’t taken full advantage of that information flow to improve services and become more efficient. That may be about to change. "With the Internet, mobile apps, and a wide range of useful programs online, residents add to the pool of information with every keystroke they make on their computer or smartphone. In addition, cities are expanding their own data-gathering and crunching capabilities through advancements like sensor networks and sophisticated modeling software." In a new working paper, academics at Harvard Business School argue that cities have never ... ...Read the whole story

  • Google Ups Botnet Defenses In Push To Thwart Ad FraudAdvertising Age

    Advertising Age reports that Google is tackling ad fraud with a new tool that automates the filtering of traffic from three of the top ad fraud botnets currently plaguing the advertising industry. The three botnets have already "infected more than half-a-million electronic devices, but Google has further reinforced its existing botnet defenses across its ad systems and says it can now stop all three," according to the report. "Botnets are responsible for fake traffic or serving ads that nobody will ever see. Botnets also control armies of malware-infected computers which are operated by fraudsters who generate large amounts of non-human ... ...Read the whole story

  • To Rev Sales, Auto Industry Must Embrace Customer-State DataAdExchanger

The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Index value shown is yesterday’s (Feb. 10, 2016) average. Change is compared to the previous day's average. Click to see the current value in real-time.

Are You Thinking Of Your DMP As Strategy Or Tactic?

One consequence of the rise of programmatic is that it's now a prerequisite for every firm in the Lumascape to offer an audience solution. But that audience solution could be as simple as access to a ...More

  • The New SaaS: Software-as-a-Strategy

    Introducing technology to any industry makes companies smarter, saves time and money and creates opportunities for immediate lessons. Look at how easily we consume our favorite movies and TV shows, do our banking and hail cabs ...More