Wednesday, August 24, 2016

The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Index value shown is yesterday’s (Aug. 24, 2016) average. Change is compared to the previous day's average. Click to see the current value in real-time.

Viewability: It's All In The Eye Of The Beholder (And How Long It Remains On The Screen)

IPG Media Lab Vice President-Consumer Research Strategy Kara Manatt presented some counterintuitive -- at least until she explained it -- research findings on "viewability" during a keynote presentation at the Programmatic Insider Summit in Lake Tahoe ...More