Friday, November 21, 2014
  • Apple Continues iAd Renovations, Partners With AdRoll For Retargeting

    Apple isn't done with iAd's programmatic overhaul. Apple on Friday announced a partnership with AdRoll, a major retargeting platform, to give AdRoll clients access to iAd inventory. AdRoll will be integrated into Apple's iAd Workbench API 2.0 and claims to be "one of the first" to do so. ...Read the whole story

  • Google Tests Contributor For Ad-Free Web Sites

    Google has begun experimenting with a way for Web sites to generate income without showing display and banner ads on publisher sites in the United States. A service called Contributor allows Web site visitors to pay a monthly subscription fee to avoid seeing ads. Although it has not yet been determined whether native or content-related advertising will eventually fall into the category of an ad-free experience, the idea behind the subscription service is to support people who create sites on the Web by supplementing a publisher's advertising revenue. ...Read the whole story

  • The Ad Sentiment Index

    Consumer sentiment about advertising dropped 13 points on Thursday, with the Ad Sentiment Index closing at 92.7, down from 105.7 on Wednesday. ...Read the whole story

  • Forbes, adMarketplace Sign Exclusive Search Ad Deal Replacing Google

    The effort by adMarketplace to displace Google AdSense on publisher sites continues. The New York-based independent marketplace has added one more exclusive publisher relationship to its coffer. Forbes has signed a deal that allows the search advertising company to match queries with text ads from brand advertisers on Forbes.com. ...Read the whole story

  • Marketers Turning Away From RFP/IO Campaigns, Embracing 'Always On' Approach

    Programmatic technologies have changed the way marketers approach digital advertising, and now the latest alteration is underway: Marketers are shifting from the traditional RFP or IO-based campaign model in favor of an "always-on" approach. You've heard of the always on consumer. We now have the always on marketer. ...Read the whole story

  • Advertisers Conservative With Holiday Gift Ads In October

    While it often seems as though the entire U.S. has let holiday celebrations slip into October, new data indicates advertisers at least waited until Halloween had passed before shelling out big cash for holiday advertisements -- at least on programmatic ad exchanges. ...Read the whole story

84.1

The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Index value shown is yesterday’s (Nov. 20, 2014) average. Change is compared to the previous day's average. Click to see the current value in real-time.

Shirley, Shirley, Bo Birley Bonana Fanna Fo Firley Fee Fy Mo Mirley, Shirley!

Up top is the first line of Shirley Ellis' lyrics for the popular, late-1964 classic, "The Name Game." A stanza or two into the song, she proceeds to explain her process -- the rules -- of ...More