Friday, December 19, 2014
  • SMG Launches Location Analytics Platform With PlaceIQ

    Automating the way that location-based ads are delivered and analyzed, Publicis Groupe's Starcom MediaVest Group this week announced SMG Maps, a location analytics platform launched in conjunction with PlaceIQ, a location-based audience targeting firm. ...Read the whole story

  • Time Inc. Taps IFTTT For Multichannel Distribution

    Time Inc. has entered into a new strategic partnership with technology firm IFTTT (which stands for "if this then that") with the goal of boosting cross-channel distribution of its digital content. The new service, called Channels on IFTTT, will debut with Time Inc. titles, including "Entertainment Weekly," "InStyle," "People," "Sports Illustrated" and "Time." ...Read the whole story

  • IAB Says Q3 2014 Online Ad Revenue Reaches $12.4 Billion

    Internet advertising revenue in the U.S. rose 17% to $12.4 billion for the third quarter of 2014. The numbers also mark a 6.5% increase from the second quarter of 2014, which delivered $11.7 billion. It also beat the prior record set in the fourth quarter of 2013 of $12.1 billion, per the Interactive Advertising Bureau. ...Read the whole story

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The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Index value shown is yesterday’s (Dec. 20, 2014) average. Change is compared to the previous day's average. Click to see the current value in real-time.

The Year In Re: Viewability

"Viewability" may not have been the word of the year for 2014, but to many in the programmatic media-buying industry, it will be its final word. While many still have reservations about how the industry defines ...More