Friday, March 6, 2015

The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Index value shown is yesterday’s (March 5, 2015) average. Change is compared to the previous day's average. Click to see the current value in real-time.

The Big Bang: TV and Online Data Join To Form New Media World

The major recent M&A announcements in the data industry are spurring the Big Bang in media: the powerful joining of online/digital audience data with TV viewership data. This union of formerly very disparate data sets has ...More