Wednesday, January 28, 2015
  • Thinknear Partners With MoPub For Native Ads

    Thinknear, the mobile advertising arm of wireless location services firm Telenav, on Wednesday announced it has partnered with Twitter's MoPub to bring native ad formats to its location-based marketing platform. ...Read the whole story

  • MediaMath Taps Buchalter, Lamb As Co-Presidents

    MediaMath, a demand-side platform (DSP), on Wednesday announced the appointments of Ari Buchalter and Michael Lamb as co-presidents. Buchalter will lead the company's "Platform" unit, and Lamb will oversee the "Commercial" division. ...Read the whole story

  • Rocket Fuel Opens Office In Brazil

    Rocket Fuel on Wednesday announced it has opened an office in Sao Paulo, Brazil, marking the company's expansion to Latin America. Rocket Fuel has appointed Edvaldo Acir as managing director; he will lead the company's new office and Latin America expansion. ...Read the whole story

  • Google's Waze Real-Time Reporting App Criticized For Tracking Police

    Real-time traffic reporting has made Google-owned Waze popular with drivers, but law enforcement questions the importance of being able to track police officials. It not only puts their lives in jeopardy, but could derail any undercover operations in the works. Real-time reporting may be important when tracking traffic to determine congested areas or for consumers who opt-in to ad targeting for specials and coupons, but it's not always a positive feature when it comes to tracking the whereabouts of police. ...Read the whole story

  • Fraud, Viewability Lead Ad Tech 'Trends To Watch'

    Ad fraud, transparency, viewability, measurement, data and consumer intelligence, omnichannel marketing and best practices for adapting to programmatic are the trends to watch in the ad tech space in 2015, according to DataXu, a DSP. ...Read the whole story

  • Yahoo To Spin Off Alibaba Stake, Reports Earnings

    Yahoo Tuesday announced a plan for a tax-free spinoff of the company's remaining holdings in Alibaba Group into a newly formed independent registered investment company, SpinCo. The stock of the new company will be distributed pro rata to Yahoo shareholders, resulting in SpinCo becoming a separate publicly traded company. Along with the spinoff, Yahoo announced earnings. Search advertising performed better than many expected. ...Read the whole story

  • PubMatic, Bidtellect Team For Native Programmatic

    PubMatic, which provides programmatic ad technology, and Bidtellect, which specializes in native ad delivery, have entered into a partnership to make inventory from PubMatic publishers available on Bidtellect's native demand-side platform. The collaboration will allow media buyers access to both open market and private marketplace inventory from both. ...Read the whole story

  • eXelate Launches Cloud-Based Platform For Cross-Device Marketers

    Data tech firm eXelate on Tuesday announced it has rolled three major offerings -- a data marketplace, a data management platform (DMP) and analytics -- into one cloud-based platform, dubbed the "eXelate customer data cloud." ...Read the whole story

  • Casale Media Rebrands To Index Exchange To Support Growth In Programmatic

Around The Net

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The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Index value shown is yesterday’s (Jan. 27, 2015) average. Change is compared to the previous day's average. Click to see the current value in real-time.

Digital Marketing New Hires Will Need Technical And Creative Skills

The combination of technical and creative expertise has become necessary to work in digital marketing departments, but how will that change the future of digital marketing? Mondo, a digital marketing and tech talent agency, surveyed about ...More