Tuesday, September 1, 2015

The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Index value shown is yesterday’s (Aug. 31, 2015) average. Change is compared to the previous day's average. Click to see the current value in real-time.

Ad Tech Industry Should Focus On Technology Outputs, Not Inputs

Digital advertisers need to strike the right balance of tech (to measure results) and marketing intelligence (to set goals, reach individuals and drive results). It's marketers who turn the dials on technology. ...More