Wednesday, September 17, 2014

The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Change is compared to yesterday's average.

Programmatic Brand Advertising: Measurement's Perfect Storm

Today's programmatic brand advertisers are finding it critical to build upon the four waves of development in analytics and measurement. These waves include current viewability and quality efforts, the work in audience buying, big data powering ...More