Friday, March 27, 2015
  • Google, Johnson & Johnson Robotic Partnership Could Lead To Biotech Spinoff

    Google and Johnson & Johnson will team up to develop an advanced, robot-assisted surgery platform, and both companies will contribute intellectual property and expertise. Collaborations like this one with J&J could prompt Google to spin off a biotech company within the next few years to support many healthcare efforts, from self-driving cars to "smart" contact lenses. ...Read the whole story

  • Video Ad Platform Innovid Raises $10M In New Round

    Innovid, an online video ad platform, is expected to Monday announce it has raised $10 million in a new round of funding. All original investors, including Genesis Partners, Sequoia Capital, and T-Venture, participated in the round, while Cisco Investments joined as a new investor. ...Read the whole story

  • Former Disney, AOL Exec Joins Qriously

    Charles Gabriel, former chief advertising officer at Walt Disney's Maker Studios, has joined mobile data platform Qriously as chief revenue officer, the company announced Friday. ...Read the whole story

  • Neustar Integrates Nielsen's Digital Ad Rating Data Into Platform

    Neustar this week announced it has partnered with Nielsen to integrate Nielsen's Digital Ad Ratings data -- formerly known as Online Campaign Ratings (OCR) -- into its marketing platform. Neustar has also integrated Nielsen viewability data into its platform. The integration beefs up Neustar's pool of audience data, which it claims will allow marketers to more accurately reach their intended targets. ...Read the whole story

  • Maxifier Taps Moat For Viewability Measurement

    Maxifier, a digital ad tech firm, on Thursday announced an expanded partnership with Moat to give its publisher clients access to viewability ratings. "Every publisher is talking about viewability and utilizing solutions like Moat to obtain data on these important metrics," stated Denise Colella, CEO of Maxifier. ...Read the whole story

  • Google Takes Backseat To Facebook's Digital Display Ad Revenue

    Google takes the No. 2 position in digital display advertising revenue behind Facebook, with its share of the U.S. market dipping from 13.7% in 2014 to 13.0% this year, and down to 11.1% by 2017, per data released Thursday. ...Read the whole story

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The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Index value shown is yesterday’s (March 29, 2015) average. Change is compared to the previous day's average. Click to see the current value in real-time.

UI Fatigue: The Need to Centralize Programmatic Access

Media buyers are more equipped than ever to handle programmatic media. The self-service user interfaces (UIs) of DSPs empower media professionals to truly bid on the right impressions at the right time. The problem is the ...More