Friday, April 24, 2015
  • ANA, 4A's Unveil 'Transparency' Task Force: Will Take 'Decisive Action' To Address Concerns

    The Association of National Advertisers and the 4A's Friday afternoon announced a new task force comprised of senior marketer and agency executives to take "decisive action to address concerns about media transparency." The task force will be co-chaired by the 4A's chief Nancy Hill and ANA chief Bob Liodice and will include top executives from their organizations' members. ...Read the whole story

  • Data Optimizes Vungle Creative Labs Video Ad Placement

    Vungle has launched a London-based team of artists, filmmakers and interactive specialists to create video advertisements the company claims have some of the highest conversion and completion rates across any digital advertising channel. Data behind Vungle's video platform optimizes ad placement and identifies the type of phone and features before serving the ad, as well as likes and dislikes of those viewing the ads ...Read the whole story

  • Auditors Launch Study Analyzing Marketers' Programmatic Buys, Will Benchmark 'Working' And 'Non-Working' Media Budgets

    At a time when advertiser and agency tensions are rising over the lack of transparency surrounding rebates, kickbacks, arbitrage and excessive margins on media buys, two experts on the media-buying marketplace are coming together to field a comprehensive study that will analyze actual programmatic media buys processed by agencies, trading desks and other ad technology middlemen for a cross-section of big advertisers. The initiative, which is being organized by media auditing expert Ebiquity and programmatic media data aggregator AdFin, will kick off this month with results expected to be released publicly in the fourth quarter of 2015. ...Read the whole story

  • IAB: Digital Ad Revenue Approaching $50 Billion Annually

    U.S. digital advertising revenue rose 16% to $49.5 billion in 2014 compared with the prior year, according to the IAB Internet Advertising Revenue Report released Wednesday. The report, prepared by PricewaterhouseCoopers U.S., shows that fourth-quarter 2014 numbers reached $14.2 billion -- up 17% from $12.1 billion in the fourth quarter of 2014. ...Read the whole story

  • Local Media Programmatic: Low CPMs, But Long-Term Future Looks Bright

    Local media programmatic CPMs are less than half of local advertising sold directly from traditional sales executives -- but long-term programmatic has a bright future. New research from Borrell Research says the average local media programmatic cost per thousand is $3.88. More than two-thirds of local publishers surveyed said they participate in some form of programmatic selling. ...Read the whole story

  • Yahoo Readies NewFronts 2015, Delivers Video Through Native, App Install Ads

    Yahoo released native video and video-app install ads on Wednesday, days before NewFront 2015 takes place next week in New York. The video ad format aims to help advertisers looking to create brand awareness and performance-based objectives, while the video app install ads will allow marketers and developers to promote their apps across Yahoo's network of 10,000 app publishers through Yahoo Gemini. ...Read the whole story

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The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Index value shown is yesterday’s (April 24, 2015) average. Change is compared to the previous day's average. Click to see the current value in real-time.

Facebook Testing New Notifications Tab

Facebook is planning to give its notifications a major makeover, converting it into a central hub for news from across the site, according to Mashable, which first reported the news this week. Facebook is currently testing ...More