Friday, September 19, 2014

The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Change is compared to yesterday's average.

Martin Sorrell Thinks The Shift Of Programmatic Buying From Agency To Client Is A Short Term Trend

Oh, but wait, says know-it-all Sir Martin Sorrell. "It's a temporary phenomenon. Our view is after a year or two it will change. I question whether clients will be able to apply technology successfully." What's Sir ...More