Monday, October 5, 2015

Around The Net

  • Some Publishers Say No To Programmatic

    Despite its promise, a number of publishers are eschewing programmatic advertisers, The Wall Street Journal reports. They include Vice Media, Vox Media, BuzzFeed, and Refinery29. Together, they argue that “automated ad technologies are to blame for overrunning the Internet with too many ads and obnoxious tracking mechanisms,” WSJ reports.   ...Read the whole story

  • Stop Disrupting Me! Publishers Giving Ad Tech The BootWall Street Journal

    Refinery29,  Vice Media, Vox Media, BuzzFeed ,Mic and more are rejecting ad exchanges. They say automated ad technologies, are tracking too much, irritating users. ...Read the whole story

  • Adblock Sold To Unknown BuyerBusiness Insider

    Adblock has been sold, the popular Chrome and Safari extension told users in a pop-up message, this week. To whom it didn’t say. “The company was previously privately owned by its founder, Michael Gundlach,” Business Insider notes. “The pop-up's main message is to reveal that Adblock is implementing the ‘Acceptable Ads’ policy that runs on Adblock Plus.”   ...Read the whole story


The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Index value shown is yesterday’s (Oct. 4, 2015) average. Change is compared to the previous day's average. Click to see the current value in real-time.

New Tool Blocks Content, Allowing Ads to Load Faster

Silicon Alley tech startup used New York's schizophrenic Advertising Week to announce that it has launched a browser-based program that blocks all online content except ads. ...More