More than 40% of online ads are larger than industry standards, which results in sluggish sites and consumer frustrations over slow load times. Programmatic ad networks, in particular, are slowing ad delivery. ...
With most brands now adopting mobile, it's become essential to use location data to more effectively connect with customers. Location data doesn't simply indicate ... Read the whole story
An IAB study found that just 22% of British adults -- and possibly fewer -- use ad-blocking software. "Access Denied" policies by publishers seem ... Read the whole story
Going forward, all eligible publishers will be invited to share in the profits from in-stream video ads on their own sites, and apps through ... Read the whole story
MediaPost reported yesterday on the 2017 edition of the American Marketing Association's Marketers Confidence Index. Apparently, marketers today are losing confidence in their ability ... Read the whole story
Aiming to take on Facebook and Google, content recommendation platform Revcontent said it acquired machine learning firm Rover for more than $30 million. Revcontent ... Read the whole story