Friday, September 23, 2016

    Around The Net

    • Yahoo Data Breach Exposed Data From 500 Million UsersBBC

      The FBI is investigating a massive data breach at Yahoo that exposed the information from about a 500 million users. The so-called state-sponsodrred attack could be the largest publicly disclosed data breach in history. The hack took place in 2014. ...Read the whole story

    • Instagram More Than Doubles Its Advertiser Base In Six MonthsFortune

      Instagram has 500,000 advertisers, more than double the number it had in February, the Facebook-owned company reported. Instagram was acquired by Facebook for $1 billion four years ago and launched an ad program in September, Fortune reported. "The fast rise shows a strong momentum with advertisers that want to reach its 500 million monthly active users. Instagram’s advertiser numbers, however, are still far cry from that of Facebook, which is estimated to have 2 million advertisers. But Instagram has already surpassed other, older social media sites like Twitter, which has just over 100,000 advertisers. Instagram’s COO Marne Levine said that ... ...Read the whole story

    • Apple Acquires Machine Learning Company TuplejumpTechCrunch

      Apple snapped up machine learning company Tuplejump; the terms of the deal were not disclosed. Apple bought Perceptio at the end of 2015 and Turi a few months ago, according to TechCrunch. ...Read the whole story


    The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Index value shown is yesterday’s (Sept. 24, 2016) average. Change is compared to the previous day's average. Click to see the current value in real-time.

    Programmatic Video Moves The Needle For Travel

    If programmatic video is the future of advertising, then, in the words of the great science fiction writer William Gibson, "The future is already here - it's just not very evenly distributed." The distribution varies from ...More

    • Use Of Mid-Roll Ads Rises

      Quick. Name one of the fastest-growing video ad units this year. You guessed mid-roll, right? Or maybe not. But this video workhorse ad unit is indeed growing at a quick clip this year. Mid-roll ads rose ...More