Friday, May 22, 2015
  • Ex-Nexage CEO Cormier Joins Millennial Media As COO

    Millennial Media, a mobile ad exchange, has announced the appointment of Ernie Cormier as chief operating officer. Cormier was formerly CEO and president of Nexage, a mobile ad exchange a supply-side platform (SSP). ...Read the whole story

  • Lotame Eyes APAC Marketers, Adds Eyeota Data To Platform

    Lotame, a data management platform (DMP), on Friday announced it has partnered with third-party audience data provider Eyeota to give its clients new targeted data segments. Real-Time Daily is told that the most significant aspect of the partnership is that it gives Lotame clients in the Asia-Pacific (APAC) region -- particularly in Southeast Asia -- more data to work with. ...Read the whole story

  • Sharethrough Taps Nudge For Audience Attention Metrics

    Native advertising platforms have been moving to address advertiser demands for more accountability around issues like ad visibility and user engagement. To that end, Sharethrough and Nudge Analytics have unveiled a partnership that will give Sharethrough's publishing partners access to Nudge's analytics for audience attention to sponsored content on their Web sites and apps. ...Read the whole story

  • Magnetic Acquires MyBuys, Raises $25 Million Equity Round

    Magnetic said Thursday that it will merge with MyBuys to expand its focus on multichannel marketing and personalization. The combined company will enable marketers to better connect with people by creating one view of the purchase journey across devices and channels during all stages of the buying process. ...Read the whole story

  • Omnicom's Annalect Named 'Smart Data Agency Of The Year'

    The new award was bestowed by the data and analytics trade group I-Com in recognition of the shop's "overall ability in Marketing Data," the group said. French audience measurement firm Mediametrie was the overall winner and TV category winner in the I-Com Data Creativity Awards competition for its efforts at parsing data to provide more precise targeting and planning techniques for French TV channels. ...Read the whole story

  • Sizmek Partners With Retailigence For Real-Time Data On Brick-And-Mortar Inventory

    Sizmek, an open ad management platform with programmatic ad-buying technology, on Thursday announced it has integrated data from Retailigence into its platforms. Retailigence coins itself an "online-to-offline data platform," which essentially means it gives digital marketers real-time data on the offline world. ...Read the whole story

  • Cross-Platform Ad Campaigns Add Millions To Audience Reach

    Cross-platform advertising on both TV and Internet screens continues to drive incremental reach upward. In looking at the effectiveness of some 12 campaigns, Nielsen says the average incremental reach of adults 18-49 was boosted by 10.4% by adding online to TV. ...Read the whole story

  • Mozilla To Let Advertisers Target Firefox Users Based On Browsing History

    Mozilla today is unveiling its "Suggested Tiles" ad platform, which allows marketers to serve targeted ads to Firefox users. "We want to show the world that it is possible to do relevant advertising and content recommendations while still respecting users' privacy and giving them control over their data," Mozilla Vice President of Content Services Darren Herman writes in a blog post announcing the new product. ...Read the whole story

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The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Index value shown is yesterday’s (May 23, 2015) average. Change is compared to the previous day's average. Click to see the current value in real-time.

How Advertiser Sales Data Will Turn The Sales Funnel Into An Hourglass

We are entering the stage where anonymous data-matching techniques are improving enough that an individual's television-viewing behavior can be directly matched to his or her purchase information. This development will have a dramatic impact on how ...More