Wednesday, October 7, 2015
  • Publishers Need Better Ad Tech To Compete With Google, Facebook

    A high percentage of publishers -- 80% -- say they cannot complete with Google or Facebook without better ad targeting technology, and 40% admit they see stagnant or shrinking digital advertising revenue for a variety of reasons. ...Read the whole story

  • Downward Mobility: Growth Declining As Mobile Time Spent Reaches Saturation

    Apparently, media are not immune to the laws of physics -- even mobile devices, which are approaching a point of saturation in terms of consumer time spent. While the rate continues to expand, there has been a "considerable slowdown," according to new estimates released this morning by the digital media stats masters at eMarketer. The new forecast finds the growth rate peaked in 2012 and has been slowing down ever since. ...Read the whole story

  • Opera Mediaworks Utilizes Moat Analytics For Better Viewability Metric

    Opera Mediaworks, a mobile ad platform for brands and subsidiary of Opera Software, announced that Moat Analytics, a product of SaaS analytics company Moat, has been integrated into their HD mobile video ad software development kit. ...Read the whole story

  • Horizon Expands 'Invention,' Seeks To Institutionalize It

    Horizon Media is expanding its fledgling "invention" practice, naming legal and investment industry veterans Devin McGrath and Jeremy Shure "directors of invention." McGrath and Shure, who report to Horizon Chief Invention Officer Taylor Valentine, will help "enhance, institutionalize and place invention at the heart of the agency," according to a Horizon statement, which goes on to assert the agency has "heavily invested" in the practice in order to ensure it is "ready for big changes." ...Read the whole story

  • Microsoft Bing, adMarketplace Ink Search Deal Potentially Worth Millions

    In an agreement that could give Bing more than one-third of U.S. search query volume market share, Microsoft has signed a syndication partnership with adMarketplace that some describe as a potentially multimillion-dollar deal. ...Read the whole story

  • Steps Up Programmatic Path For Local Media Buys

    U.S. programmatic digital display ad spending will reach $15.43 billion in 2015 -- up 49.5% compared with 2014 -- and the majority of all spend this year will come from direct buys. It's one of the factors driving improvements at In fact, in the past 18 months, the company built up its platform threefold to take on 25,000 live concurrent campaigns. ...Read the whole story

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The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Index value shown is yesterday’s (Oct. 6, 2015) average. Change is compared to the previous day's average. Click to see the current value in real-time.

AMC Gives Hope To Programmatic TV Buying

Kudos to AMC Network for starting to offer a percentage of their TV ad inventory through programmatic buying. The announcement last week brought media agency leaders a sliver of hope. ...More