The Trade Desk's IPO provides a unique opportunity to see both how viable ad tech companies are in the public markets as well as to evaluate The Trade Desk in particular.
This past week, Snap, Inc. was reported to be planning a $25 billion IPO, not surprising us - or anyone in the ad business. Any company that reaches, on a given day, 41% of 18-34 year olds in the U.S. is going to get noticed.
Facebook is taking on Craigslist and eBay directly, with a new mobile local - and probably international - classified ad feature called Marketplace, giving it some unique opportunities to further target its users with programmatic ads.
The announcement that 27 big media brands will work with a cooperative digital advertising marketplace named TrustX should not be a surprise. We think it was inevitable.
Mode Media suddenly shut down last week without Germany's Hubert Burda Media actually explaining what happened. It's starting to look like programmatic is killing big time Web content operations, especially when big media gets involved.
With Apple building a form of ad limitation into its latest mobile operating system, watch out, ad tech.
Juniper Research says machine learning algorithms are expected to generate around $42 billion in annual advertising revenue by 2021, up from around $3.5 billion this year. A huge and fascinating culture around media planners and media directors s going away.
Since Google commands so much clout at the search level, they will rule in programmatic advertising, right? Not so fast - there's an increasing trend towards shopping searches originating on Facebook and Amazon.
This week, Chinese investors spearheaded by Miteno bought ad tech startup Media.net for $900 million. We talk with Divyank Turakhia, who launched Media.net with his brother in 2005, about programmatic advertising in Asia and the U.S..
The outcome of the ongoing battle between Facebook and Adblock Plus will have sweeping ramifications for programmatic advertising.