Ad tech isn't getting Twitter. Its ad revenue dropped from $641 million in Q4 2015 to $638 million this year.
The Snapchat S-1, the only illustrated S-1 we have yet seen, reminds us of the bizarrely illustrated 1989 Time Warner annual report with the big headline "WHY?".
If there is a programmatic indication that I will put up with five-minute ads, I would love to know what that is.
The goal of a Budweiser World Series that has had more than 3.4 million views on Google's YouTube was to create a video that wouldn't appear to be marketing anything. Now there's an elusive goal.
Is ad tech in trouble because the industry's ad targeting is failing?
Facebook is taking one of the first steps to becoming an unbeatable entertainment powerhouse.
Twitter is in turmoil, and advertising - or its lack - is at the center of it all. Now managing director for China, Kathy Chen, has departed the company.
International fraud is a huge problem and is threatening to seriously harm this industry.
According to Recode, Snap has acquired San Francisco-based ad tech firm Flite - partly, some say, to acquire its coterie of professionals.
Some end-of-the-year naval gazing on such topics as the IAB's stance on native advertising and the dramatic rise of programmatic digital video ads.