• Twitter Provokes Titters As Ad Revenue Drops
    Ad tech isn't getting Twitter. Its ad revenue dropped from $641 million in Q4 2015 to $638 million this year.
  • Snapchat Spills Its Secrets
    The Snapchat S-1, the only illustrated S-1 we have yet seen, reminds us of the bizarrely illustrated 1989 Time Warner annual report with the big headline "WHY?".
  • How I Got Ripped Ads
    If there is a programmatic indication that I will put up with five-minute ads, I would love to know what that is.
  • Getting Views By Not Appearing To Be Marketing
    The goal of a Budweiser World Series that has had more than 3.4 million views on Google's YouTube was to create a video that wouldn't appear to be marketing anything. Now there's an elusive goal.
  • Tech Targeting Failing? Yes, Say Researchers
    Is ad tech in trouble because the industry's ad targeting is failing?
  • Facebook Isn't Making Enough Money?
    Facebook is taking one of the first steps to becoming an unbeatable entertainment powerhouse.
  • Twitter Turmoil Reaches Asia
    Twitter is in turmoil, and advertising - or its lack - is at the center of it all. Now managing director for China, Kathy Chen, has departed the company.
  • Fraud Hits Us Where We Live
    International fraud is a huge problem and is threatening to seriously harm this industry.
  • Snap Gears Up With Ad Tech
    According to Recode, Snap has acquired San Francisco-based ad tech firm Flite - partly, some say, to acquire its coterie of professionals.
  • The Natives Are Restless
    Some end-of-the-year naval gazing on such topics as the IAB's stance on native advertising and the dramatic rise of programmatic digital video ads.
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