Real Media UK, a division of 24/7 Real Media, announced yesterday that it is now supporting the larger, higher impact ad formats that recently became part of the Interactive Advertising Bureau's
Universal Ad Package. The new larger sizes are available as a "leaderboard," which fills the top of the screen, "a wide skyscraper," which runs the length of a column, and a "two sizes of message"
unit, which is an island in the page surrounded by content.
