How To Bring Out The Best In Content Strategies
How do marketers in a "boring" industry build excitement for products and services? Stephanie Chang gives marketers ideas on how to develop an integrated long-term content strategy for any type of business. Choosing what she calls a boring industry to demonstrate the strategy, Chang guides us through how to determine the correct questions to ask, dig through the data to find answers, and define the target audience to identify project goals. She also describes how to analyze the results.