How To Bring Out The Best In Content Strategies

SEOmoz, Monday, June 25, 2012 12:58 PM
  • Comment
  • Recommend
Subscribe to Around the Net in Search Marketing

How do marketers in a "boring" industry build excitement for products and services? Stephanie Chang gives marketers ideas on how to develop an integrated long-term content strategy for any type of business. Choosing what she calls a boring industry to demonstrate the strategy, Chang guides us through how to determine the correct questions to ask, dig through the data to find answers, and define the target audience to identify project goals. She also describes how to analyze the results.

Read the whole story at SEOmoz »

Be the first to comment on "How To Bring Out The Best In Content Strategies"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net in Search Marketing Articles

>> Around the Net in Search Marketing Archives