Flipboard Falls Flat With 'Wired,' 'New Yorker'

Advertising Age, Monday, June 25, 2012 3:21 PM
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While, as we noted in another item today, The New York Times just made a deal with Flipboard to distribute all of the newspaper's digital content, other pubs are scaling back on their Flipboard action.

Conde Nast's The New Yorker and Wired mags are both "replacing their robust Flipboard feeds next month with spartan versions that summon their own websites if readers want whole articles," writes Nat Ives.

Why? "Sales have been uneven," writes Ives. And "some magazines have begun to wonder whether it's a good idea to encourage consumers to read their content elsewhere -- without having to buy a magazine, download its tablet edition or visit its website."

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