Video recommendation startup Taboola has raised a $10 million Series C round led by Marker LLC, along with existing investors Evergreen Venture Partners and WGI Group. Taboola provides a platform that publishers can use to recommend videos on their sites. “It frequently appears as a widget that shows a series of three-to-five thumbnails users can click through to watch videos related to whatever they are currently reading or watching,” TechCrunch points out.
“Those videos can come from the publisher’s own site, or can include related content from Taboola’s network of content creators.” So far, the startup has signed up an impressive list of publishers, including The Wall Street Journal, New York Times, Bloomberg BusinessWeek, Hearst and Gannet. With more than 300 publishers in total using its product, it’s now recommending more than half a billion videos per day, served to more than 130 million users each month, according to TechCurnch.
With this latest funding round, the company has now raised a total of $25 million. Going forward, the company has big international expansion plans, and plans to begin offering recommendations on a whole new set of devices.