News Brief

Simulmedia Extends Relationship With Nielsen, GfK MRI

Simulmedia, a targeted television advertising company, expanded its relationship with Nielsen and GfK MRI to license several research products, including Nielsen's National All Minute Respondent Level Television Ratings Data and Nielsen TV/GfK MRI Data Fusion. AMRL supplies viewing info for broadcasting, syndication and cable shows. Using the ratings data, Simulmedia correlates set-top-box samples of 30 million TV viewers to Nielsen.

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