SapientNitro To Design NASCAR's Digital Platform
NASCAR has tapped SapientNitro to design and build its new digital platform, including NASCAR.com. The new platform will result in an integrated digital experience for NASCAR’s fans through site, mobile and tablet. NASCAR.com, and the sport’s other digital and social media platforms, are managed by Turner Sports. In addition to its work with NASCAR, SapientNitro is also designing digital experiences for other sports and entertainment clients including WWE, Ladbrokes and LeBron James.