SapientNitro To Design NASCAR's Digital Platform
- June 29, 2012
NASCAR has tapped SapientNitro to design and build its new digital platform, including NASCAR.com. The new platform will result in an integrated digital experience for NASCAR’s fans through site, mobile and tablet. NASCAR.com, and the sport’s other digital and social media platforms, are managed by Turner Sports. In addition to its work with NASCAR, SapientNitro is also designing digital experiences for other sports and entertainment clients including WWE, Ladbrokes and LeBron James.
I can't believe a company that 65% of its workforce is in India is being chosen by NASCAR.isnt nascar a good old boys AMERICAN sport. 65% of the company sapient nitro is outsorsed to India... Seems just a little surprising. Figured NASCAR would want some good American boys in there for the expansion of their digital division.