News Brief

Revlon Takes Beauty Problems To Facebook

Revlon plans to introduce  the Revlon Expression Experiment, a  social media campaign which will present consumers with beauty challenges, reports Women’s Wear Daily. The trade paper reports the new Facebook effort offers participants a beauty puzzler, encouraging fans to post and share with friends.  “We want to get women to tell their story,” a company exec tells WWD, explaining that the goal is to create “brand advocates,” or “true friends. We are not out for likes. We see this as a long-term platform, continuing and evolving over time.”

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