News Brief

Revlon Takes Beauty Problems To Facebook

Revlon plans to introduce the Revlon Expression Experiment, a social media campaign which will present consumers with beauty challenges, reports Women’s Wear Daily. The trade paper reports the new Facebook effort offers participants a beauty puzzler, encouraging fans to post and share with friends.  “We want to get women to tell their story,” a company exec tells WWD, explaining that the goal is to create “brand advocates,” or “true friends. We are not out for likes. We see this as a long-term platform, continuing and evolving over time.”


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1 comment about "Revlon Takes Beauty Problems To Facebook".
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  1. Heather MacLean from Salesforce Marketing Cloud , July 10, 2012 at 9:16 a.m.

    I just watched the video that they have promoting this experiment. The interesting thing is that from this write-up I interrupted that “experiment” was more about trying a new campaign versus getting women to step out of their comfort zone to try something new.

    Interesting.