News Brief

Revlon Takes Beauty Problems To Facebook

Revlon plans to introduce the Revlon Expression Experiment, a social media campaign which will present consumers with beauty challenges, reports Women’s Wear Daily. The trade paper reports the new Facebook effort offers participants a beauty puzzler, encouraging fans to post and share with friends.  “We want to get women to tell their story,” a company exec tells WWD, explaining that the goal is to create “brand advocates,” or “true friends. We are not out for likes. We see this as a long-term platform, continuing and evolving over time.”


Recommend (3) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
1 comment about "Revlon Takes Beauty Problems To Facebook".
Check this box to receive email notification when other comments are posted.
  1. Heather MacLean from Salesforce Marketing Cloud, July 10, 2012 at 9:16 a.m.

    I just watched the video that they have promoting this experiment. The interesting thing is that from this write-up I interrupted that “experiment” was more about trying a new campaign versus getting women to step out of their comfort zone to try something new.

    Interesting.