Mc'D's And KFC Go To War
Burger Business, Tuesday, July 10, 2012 10:26 AM
KFC is fighting the burger folks' encroachment into its territory. This week the chicken-category leader introduces KFC Original Recipe Bites, an answer to McDonald’s addition of Chicken McBites in January and the new Spicy Chicken McBites. It's a warning shot that KFC plans to gird its loins (as it were) for battle. KFC tried Popcorn Chicken last fall—even promoting them for $2.99—but the product was overshadowed by an avalanche of chicken snack items from the burger brands. Burger King has reformulated its Chicken Tenders and added new Chicken Strips, Sonic has revived its moribund Jumbo Popcorn Chicken, Checkers/Rally’s added Chicken Nuggets and Jack in the Box recently joined in with new Chicken Nuggets of its own on its value menu.
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