Poll: Consumer Confidence In TV News Plummets

Jimromenesko.com, Wednesday, July 11, 2012 4:06 PM
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Consumer perceptions of  TV news hit a new low in the latest Gallup poll: 21% of respondents reported having a great deal or quite a lot of confidence in that form of news, down from 27% in 2011, and a significant crash "from 46% when Gallup started tracking confidence in TV news in 1993," writes Jim Romenesko. Newspapers do slightly better, with a 25% confidence rate, though still down from 28% last year.

Those numbers are just part of a a "broader trend" in which "Americans have grown more negative about the media in recent years, as they have about many other U.S. institutions and the direction of the country in general," according to the report.


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