Nordstrom Teaming Up With Topshop
Looks like the biggest fashion trend this season will be high/low pairings: Nordstrom says it will open Topshop and Topman departments in 14 stores this September, as well as online. The announcement comes just days after Neiman Marcus announced it would team up with Target for a special holiday collection.
Topshop, a British cheap chic retailer that has been slowly expanding in the U.S., already has stores in New York, Chicago, and Las Vegas, with a Los Angeles store set to open this spring. The Topshop departments will look like the real thing, right down to mannequins and store fixtures.
''I believe TOPSHOP and TOPMAN offer the Nordstrom customer something very different and unique with our signature British fashion authority,” Sir Philip Green, chairman of Topshop, says in the release announcing the partnership. “With new pieces being delivered from our design team on pretty much a weekly basis -- the ability to buy fresh, must-have looks every time a customer visits is key to our brands' point of difference.”
Recent Marketing Daily Articles
-
Fat Tire 'Pairs Well With People' May 24, 12:49 a.m.
New Belgium Brewing, the nation’s third-largest craft brewer, is launching a campaign including the company’s second-ever ... -
Mobile Important For Hispanic Shoppers May 23, 5:10 p.m.
Marketers looking to capture more of the growing Hispanic market in the U.S. would do well ... -
CoreBrand: Brand Favorability Low May 23, 4:33 p.m.
Brand consultancy CoreBrand says awareness isn't everything. Awareness is up across the board for the top ... -
Ford Launches European Campaign May 23, 1:36 p.m.
Ford of Europe is backing the 2013 UEFA Champions League Final football match and launching a ... -
Study: Social Media Driving CSR May 23, 11:32 a.m.
With tax evasion and third-world factory collapses dominating headlines, a new study on the role of ... -
Mondelez Goes Social, AR In Band-Tour Sponsorship May 23, 8:14 a.m.
In two firsts for the company, Mondelez International is using a fan as a social media ... -
Beer Category Grows Most In Brand Rankings May 23, 12:40 a.m.
Beer was the highest growth category in this year’s BrandZ rankings -- up 36% year-over-year, according ... -
Saks Soars; Target Misses May 22, 6:10 p.m.
It’s a buzzy week for retailers. While mass chains such as Target and Lowe’s say the ... -
Cricket Makes More From Less May 22, 4 p.m.
Prepaid wireless carrier Cricket Communications is taking direct aim at customers of the larger, post-paid companies ... -
Seattle's Best Promos New Drive-Thru Format May 22, 3:43 p.m.
Seattle’s Best Coffee has simultaneously opened 10 “drive-thrus” in the Dallas/Fort Worth area. This marks the ...


Be the first to comment on " Nordstrom Teaming Up With Topshop "
Leave a Comment