'WSJ' Digital Chief: We'll Be 'Everywhere'
The Media Briefing, Friday, July 13, 2012 11:29 AM
The Wall Street Journal will "play in the free and paid models," in its digital strategy, with "a very premium, subscriber-led model" (wsj.com) "and at the other end a fairly large
free-to-consumer model" (Marketwatch and other sites), according to Raju Narisetti, digital chief. Bottom line will be what Narisetti calls "WSJ Everywhere – no matter where our consumers want
to consume our content, we’ll be there, as long as they are willing to pay."
Narisetti also discusses the pace of change in the media biz (not fast enough, he thinks), platform
agnosticism, and audience promiscuity (um, he means how quickly audience attention can be diverted) in this Q&A.
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