comScore Media Metrix Launches Consumer Analysis Tool
Nov 20, 2003, 12:00 AM
comScore Media Metrix yesterday launched Audience insite Measures (AiM), its consumer analysis and media planning tool. AiM 2.0 combines more than 2,000 in-depth lifestyle, product usage, and demographic characteristics with continuously observed behavior measurement across more than 30,000 online entities. AiM 2.0 is based on a sample of more than 70,000 Internet users and integrates actual, passively observed Internet behavior. The service now also includes AiM Reach & Frequency Reporting, which allows users to calculate reach and frequency curves for advertising campaigns targeted at consumer segments built using AiM lifestyle and product usage metrics.