MMA Secures $1 Million For Research

Mobile Marketing Association, Tuesday, July 17, 2012 12:23 PM
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The Mobile Marketing Association (MMA) has secured more than $1 million in funding to launch a research project that will evaluate the return on investment mobile contributes to marketing. Called SMoX.me, Smart Mobile Cross Marketing Effectiveness, the research will test marketing campaigns to determine the economic value of channel investments.

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