Buyers: Nets May Stage New Jacko Specials

  • November 23, 2003
In the aftermath of CBS' decision to postpone its November sweeps special featuring Michael Jackson, agency executives late last week told MediaDailyNews they expect a number of quickie Michael Jackson TV events to be developed for the final days of the November sweeps. While CBS' move was in deference to Jackson's recent child molestation charges, media buyers said new programming stunts might seek to capitalize on that notoriety.
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