Nike To 'Rise Above' Olympics On Twitter

M&M Global , Wednesday, July 18, 2012 4:05 PM
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Nike is planning to launch a series of real-time promoted tweets during the Olympics through its Jordan brand as part of its ‘Rise Above’ campaign. The promoted tweets will be updated as events unfold during the Games with messages that Nike first posts to its followers. Using the #riseabove hashtag, it intends to reach a broader audience of sports fanatics beyond Nike’s pool of Twitter followers.

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