Sbarro Fights Back
QSR Magazine, Thursday, July 19, 2012 8 AM
When Jim Greco took over as president and CEO of sinking pizza chain Sbarro early this year, he gave himself a time window to patch the company's hull. The company, which filed for Chapter 11 bankruptcy in April 2011 and emerged from it in November, having shed $200 million in debt and 25 underperforming sites, is rolling out major changes. The "100 Day Plan" saw its first results in June, when Sbarro rolled out 10 test units showcasing an updated pizza recipe, open-flame ovens, and a made-to-order pasta station, all rolled into the brand’s new motto, “Hands On Italian.”
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