Qantas Launches Hooroo

Marketing Week , Thursday, July 19, 2012 8 AM
  • Comment
  • Recommend
Subscribe to Around the Net In Brand Marketing

Qantas has created a travel site, Hooroo, to sell accommodation via social media in an attempt to capitalize on travelers who book after seeing friends post about their trips online. Qantas says the site integrates social discovery and sharing with the ability to book accommodation directly at destinations Australia-wide. Says Lija Wilson, head of marketing for the new venture, “Travel is the most social of all categories – we all ask our friends for inspiration and suggestions and then share our experiences through our networks when we get back from a trip. Our launch strategy is centered around seeding the brand via social channels and then allowing travelers to take that real-life behavior online.”

Read the whole story at Marketing Week »

Be the first to comment on "Qantas Launches Hooroo "

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net In Brand Marketing Articles

>> Around the Net In Brand Marketing Archives