Qantas Launches Hooroo
Marketing Week , Thursday, July 19, 2012 8 AM
Qantas has created a travel site, Hooroo, to sell accommodation via social media in an attempt to capitalize on travelers who book after seeing friends post about their trips online. Qantas says the site integrates social discovery and sharing with the ability to book accommodation directly at destinations Australia-wide. Says Lija Wilson, head of marketing for the new venture, “Travel is the most social of all categories – we all ask our friends for inspiration and suggestions and then share our experiences through our networks when we get back from a trip. Our launch strategy is centered around seeding the brand via social channels and then allowing travelers to take that real-life behavior online.”
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