Beginning Dec. 1, Nintendo of America will have a new executive vice president of sales and marketing. Reginald Fils-Aime will take over the role for the company's operations in both North America and
Latin America. Fils-Aime most recently was senior vice president of marketing at VH1, part of the MTV networks, and previously was chief marketing officer for Derby Cycle Corp., and U.S. marketing
chief for Guinness Import Co. During his tenure at VH1, Fils-Aime engineered the channel's redirection to young viewers that resulted in an overall 30 percent rating growth, and he created and
executed the marketing plans for The Concert for New York City, which raised more than $35 million for disaster relief in the wake of the Sept. 11 attacks.
