News Brief

Bigfoot Reveals Campaign Results

Bigfoot Interactive, an email communications solutions company, released results of its vertical benchmark analysis for email communication campaigns launched during Q3 2003. Results across a variety of high-growth verticals showed that relevant and timely offers drive increased response and marketing value. Retail and automotive campaigns benefited from strong seasonal fluctuations, including back-to-school promotions and automotive clearance campaign efforts. Delivery rates remained constant throughout most industries. There was an increase in overall delivery rates for media campaigns, reaching a high of 93.6% during the quarter due to improved hygiene efforts and continued high distribution frequency based on regularly published newsletters. A report released last week by Bigfoot Interactive and NOP World Research found more than 11% of consumers switched email service providers in the last six months and an additional 14% of consumers are considering switching email providers in the next six months.
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