What Makes Good Paid-Search Ad Copy?

Search Engine Watch, Friday, July 20, 2012 2:26 PM
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David Jaeger knows that it's important to understand what motivates people to click on a link or make a purchase. Continually split testing ad copy typically improves success, but he explains how to reduce risk, improve credibility, create calls to action, and build perceived value to go along with the actual benefits. It's also important to identify competitors and think about keywords that create action.

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