Zite Expands To Windows Phone
Zite has extended its mobile news aggregator app to the Windows Phone platform. The app, which made its debut last year on the iPad, is also available on the iPhone, Android devices, and the HP TouchPad. The company said the latest version of the Zite app is optimized for Windows Phone devices and takes advantage design principles built into the platform’s Metro interface.
Given the tiny market share of Microsoft’s mobile OS, the move won’t necessarily catapult Zite’s downloads to new heights. Windows Phone’s share of the U.S. smartphone market as of May was 4%, according to comScore data. Despite the rollout of a series of new devices in partnership with Nokia, including the Lumia 900, Windows handsets have failed to gain ground against the iPhone or Android devices.
Still, IDC has predicted that Windows Phone will surpass iOS to become the second most popular most popular smartphone platform worldwide by 2016 after Android, with a 19.2% share. If Zite can wail until then.
Recent Online Media Daily Articles
-
New Stanford Initiative Helps Browser Developers Refine Cookie-Blocking June 19, 7:35 p.m.
Privacy advocates at Stanford on Tuesday unveiled a new initiative that could pave the way for ... -
Facebook Aims To Simplify Page Analytics June 19, 5:52 p.m.
In its latest step to simplify advertising and marketing on Facebook, the company on Wednesday announced ... -
Powley Tapped As iCrossing CEO June 19, 5:32 p.m.
Catching agency watchers off guard, Don Scales is stepping down as CEO of iCrossing, effective immediately.Stepping ... -
Twitter Gets Social With Viacom June 19, 5:21 p.m.
Twitter took another step Wednesday toward supporting television. The social-media company signed a partnership with Viacom ... -
Digital, Alternative Media Revs Forecast To Hit $436B By 2017 June 19, 3:01 p.m.
Various types of mobile marketing and advertising accounted for nine of the top 10 fastest-growing digital ... -
Acquisitions Flourish, Google To Seek Equity Firm To Further Deals June 19, 1:24 p.m.
Google is considering alliances with private-equity firms to help structure acquisition deals, but the tech company ... -
Millennial Expands Video Ad Options June 19, 11:44 a.m.
Mobile ad network Millennial Media is stepping up its video ad offerings with the launch of ... -
CIMM Issues Request For Data, Cross-Platform Metrics June 19, 9:29 a.m.
The Coalition for Innovative Media Measurement (CIMM) said it has issued a request for proposals involving ... -
Heads Or Tails: Facebook Grows A Long One, Surpasses 1 Million Advertisers June 19, 7:48 a.m.
Facebook has reached an important ad industry milestone, becoming one of the few mega platforms to ... -
Consumer Action: Most Web Users Want Control Over Tracking June 18, 8:20 p.m.
Most Web users have expectations about privacy that appear to be at odds with current practices ...
Be the first to comment on "Zite Expands To Windows Phone"
Leave a Comment