Jaime Hoerbelt, social media strategist with Tenthwave, offers some ways to work with Pinterest. "The best niche marketing allows brands to communicate the most appealing attributes of their products or services to the right consumers. The diversity of social media platforms makes niche marketing easier than it has ever been before. Pick any interest or hobby and there is an existing platform with a network of like-minded people to support it," she writes. They keys to victory: identify your targets; leverage Influencers; tie back your content to purchases.