Out to Launch

Expedia goes Surfing. Verizon has "Big News." Remington gets racy for its Trim and Shape Bikini Trimmer. Welcome to highlights of ad campaigns launched this week.

NFL Network is airing TV spots in support of the network's recent launch. The ads, designed by Weiden Kennedy, will run during games on CBS and DirecTV Sunday Ticket telecasts, as well as on Jumbotrons in stadiums, and on NFL Network. Two campaigns are running; the first entitled "Being Rich," shows NFL Total Access host Rich Eisen doing various things with current NFL players, referees and cheerleaders, things that only someone with exclusive access can do. In one spot, Eisen is seen in a whirlpool tub in the Washington Redskins locker room. Rich is wearing his suit, reading a newspaper in the tub, all while Chris Samuels, a Washington Redskins player, is in the tub next to him. Another spot has Rich as the judge of the Raiderettes Cheerleader tryouts. All the spots end with the tagline "Being Rich Doesn't Suck." The second campaign "Millions of Fans," shows a diverse group of people who consider themselves NFL fans, and these individuals tell stories about their memorable NFL moments featuring their favorite team. The spots end with the tagline: "Millions of fans. 32 Teams. One Network."

Remington added a hair of guerilla marketing to their media mix to promote its Trim & Shape Bikini Trimmer. Hammerhead Advertising created 20,000 "Trim & Win" scratch off cards - with the promotion code located in the bikini area - to drive consumers to Remington's microsite to enter to win a free trimmer. Cards were handed out to commuters in New York on Nov. 12. At the site, women can also enter a contest to win a trip for 4 to Aruba. BLINK-FM is promoting the Aruba trip for the campaign, with radio ads running until Nov. 28. Edgy print ads will run in December issues of Cosmopolitan, Marie Claire, Jane and Fitness magazines. The print component was created by Grey Worldwide.



A young, urban couple is planning their vacation on Expedia.com in the travel website's latest campaign. Entitled "Surf Lessons," the boyfriend comes across a "Hawaiian Surfing Lessons" link while booking their vacation. His girlfriend seems excited and exclaims: "Oohh... I've always wanted to try that!" In a series of flash-forward sequences, he envisions his girlfriend lying on a surfboard while a well-muscled surf instructor tutors her in paddle movement, and showers her with compliments. He returns to Expedia.com, finds a better activity option, and suggests: "Why don't we go horseback riding instead?" The ads were created by Deutsch LA, and began airing on network and national cable TV last week.

Verizon launched a TV spot this week to increase awareness of verizon.com among existing Verizon clients. The :30 TV spot, entitled "Big News," features James Earl Jones interacting with a variety of oversized props to convey the "bigness" of the news that people seeking ease and convenience can find what they need by logging on to verizon.com. The spot carries Verizon's tagline, "Make progress every day." Draft, New York created the ad.

Two by Four has produced a TV spot featuring a line of Professional Bull Rider jeans and shirts by Wrangler. The 30-second spot, entitled "Running Interference" will run this month on NBC during the PBR Built Ford Tough World Finals and on the Outdoor Life Network during the PBR Mohegan Sun Invitational. The spot shows "Jenkins" wearing a Wrangler PBR shirt and jeans. Jenkins finds himself in precarious situations and in need of aid from rodeo clowns. Three situations play out - an upset wife wondering why he hasn't taken out the trash, a hostile foreman angrily inquiring why the construction job is off schedule and finally a "bully" police officer stopping him for speeding. As each confrontation unfolds, viewers realize the bullfighters are running interference for Jenkins to escape from the "bull." The spot ends with the tagline "PBR Jeans & Shirts from Wrangler. We've got your back."

Newspaper National Network has launched a campaign designed to build awareness for NNN and to encourage advertisers and their agencies to redirect media dollars from TV or magazines, to newspapers. The first ads from the campaign ran in Advertising Age, Adweek, Adcrafter, Editor & Publisher, SRDS, Automotive News and Medical Marketing & Media the week of Oct. 13th. Della Femina Rothschild Jeary and Partners created the campaign.

DVC eXperiential Marketing has partnered with Campbell's Select to create the "Campbell's Select Soup Sanctuary," an 18-city, 24-mall soup sampling experience. Two freestanding soup sanctuaries are furnished with high tables and couches, providing shoppers with a destination to take a break and try some soup. The tour, which ends in December, includes product signage, video footage and brand ambassadors at the "sanctuary." To involve mall retailers in this experience, visitors will be offered a coupon which can be used at participating Bed Bath & Beyond stores.

In website launches this week:

washingtonpost.com has begun a redesign, giving the site's homepage a new look, improving navigation and search, and adding a new arts section. The most significant changes affect the site's navigation and its arts and entertainment coverage. The homepage and most pages throughout the site now feature a simple and more prominent search function. The site has also revamped its entertainment offerings, creating a new section with national and local cultural coverage and improving the locally focused Entertainment Guide.

Optiem LLC has launched a website for Max & Erma's Restaurants. The website's graphic look and feel reflect the fun, whimsical atmosphere of the Max & Erma's dining experience with a "Welcome to Max & Ermaville" message. The site also features new functionality such as a short video history on the 1972 founding of Max & Erma's in Columbus, and 360 degree views of one of their newest locations. Visitors can also sign up to receive regular "Max & Ermail" updates on local happenings and special offers for preferred customers.

Recommend (2) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
  • NEW! National Council on Alcoholism & Drug Abuse Crafts Country Song On Heroin Addiction

    Many country music songs are sad, dark and depressing; the same goes for a country-sounding song for the National Council on Alcoholism & Drug Abuse that describes the awful effects of heroin addiction. A 60-second TV spot, "That's How," shows a teenage boy who steals his mother's pain pills. When ...
  • NEW! Truth's Latest Anti-Smoking Campaign Is A Catchy Music Video Called 'Left Swipe Dat'

    The latest anti-smoking campaign from the truth is a long-form music video and 60-second TV spot educating young people on one disadvantage to smoking: less dates. The video capitalizes on the rise of social media and dating apps that use the "left swipe" motion as a way to deem someone ...
  • NEW! Former Smokers Turn Tables On Grim Reaper In Anti-Smoking Campaign

    A print campaign for the Utah Department of Health's Anti-Tobacco initiative shows former smokers turning the tables on the grim reaper. Each ad shows a former smoker, even one with an oxygen tank, placing the grim reaper in various defensive take-down poses, like a chokehold. Each ad reads: "Get your ...
  • Mike's Hard Lemonade Launches Animated Spot That Chronicles Company History

    Mike's Hard Lemonade launched an animated TV spot that tells the story of the brand's inception. It was founded back in 1999, so I feel old at the start. The company came to life in Mike's garage and took the beer category by storm. The company prides itself on only ...
  • Blake Griffin Channels His Inner 'Fighter Pilot' In Kia Optima Ad

    Blake Griffin believes he can fly... in a Kia Optima. The NBA star is passionate off the basketball court, playing an overzealous action hero in an upcoming blockbuster movie. Rather than fly in a jet, Griffin prefers to fly in his Kia Optima, causing the director's ulcer to flare. With ...
  • McDonald's Celebrates 60 Years In Germany With Homage Ad To 'The Sunshine Clown'

    Russian clown Oleg Popov, also known as "the Sunshine Clown," is the perfect example of someone who made his work his play and his play his work. McDonald's celebrates its 60th anniversary in Germany with a 1:30 ad that pays tribute to Popov, who still performs at the young age ...
  • Blake Griffin Does More Than Dunk In Brand Jordan Ad

    Wieden+Kennedy Amsterdam launched a 30-second black-and-white ad starring NBA star Blake Griffin. Running in Italy and France, the spot promotes the latest Jordan brand collection available at Foot Locker stores throughout Europe. Griffin rises above any negative comments from those who doubt his talents, closing the ad with a slam-dunk. ...
  • NEW! Colorado Dept. Of Health Launches First Retail Marijuana Educational Campaign

    The Colorado Department of Public Health and Environment launched its first TV spot educating Colorado residents on the rules of retail marijuana. "Good To Know" is a light-hearted, animated, 60-second ad that focuses on the state's laws as they apply to retail marijuana. Users must be 21 and older, and ...
  • NEW! What Would You Do For a Bowl Of KRAFT Mac & Cheese?

    KRAFT Mac & Cheese launched a trio of ads for its ongoing "You Know You Love it" campaign. "Young at Heart" stars the adorable Estelle Harris as a grandmother who chooses to sit at the kids' table so she can eat macaroni and cheese. Harris steals her granddaughter's seat, forcing ...
  • NEW! M&M's Ad Is Mock Action-Themed Movie Trailer

    M&M's tweaked a current movie theater ad to run during the Academy Awards. That movie theater version served as a PSA asking audiences to turn off cell phones during the movie. The TV version is a mock action-themed movie trailer ad with the tagline: "Movies are better with M." The ...
>> Out to Launch Archives