Garber (MLS), Hainer (Adidas) Talk Technology
NYSportsJournalism.com , Friday, July 27, 2012 8 AM
The 2012 Major League Soccer All-Star Game on July 25 featured the first extensive on-field use of the Adidas' miCoach Elite, making it the first “smart” game of its kind and acting as a preview to the 2013 season when all MLS clubs will be outfitted with the performance-enhancing data system. As MLS commissioner Don Garber and Adidas Group CEO Herbert Hainer reveal in this Q&A, technology is becoming an increasing part of their goal to enhance and advance the sport of soccer in the U.S. and around the world.
Recent Around the Net In Brand Marketing Articles
-
7-Eleven Stores In Illegal Immigration Mess June 19, 8 a.m.
A federal probe into alleged illegal immigration-related activities at 7-Eleven Inc. locations has expanded to 40 ... -
Tennessee Pitches Woo To Chrysler June 19, 8 a.m.
Might Chrysler soon be "Imported from Tennessee"? Yes, if Tennessee seduces the Auburn Hills, Mich., automaker. ... -
Volkswagen Admits China Miscalculations June 19, 8 a.m.
Volkswagen has admitted it lost its way in China, where it sells a third of its ... -
Microsoft Makes Ad Announcements At Cannes June 19, 8 a.m.
At Cannes Lions, Microsoft announced a new wave of prototypes it has developed with agencies like ... -
Agency.com's Chan Suh Resurfaces At Prophet June 19, 8 a.m.
Chan Suh was the mind behind Agency.com, which had a couple of floors, at least, in ... -
Facebook Brass: Brand Advertising Essential June 19, 8 a.m.
At the advertising festival Cannes Lions, Facebook's VP of global marketing solutions Carolyn Everson said, "We ... -
One Million Moms Vs. Salad Dressing June 18, 9:31 a.m.
One Million Moms is in a tizzy because of a Kraft Zesty Italian dressing ad in ... -
Noodles & Company Sets IPO June 18, 9:31 a.m.
Noodles & Company, owned by Catterton Partners along with Canadian pension investment board Argentia Private Investments ... -
Heineken Shares Dad Jokes June 18, 9:31 a.m.
In honor of Father’s Day last Sunday, Heineken celebrated dads and and corny dad humor. The ... -
Lou Lou: Small Store Makes Good June 18, 9:31 a.m.
Washington , D.C., area Lou Lou started in a shoe-box sized space in D.C. Now it ...


Be the first to comment on "Garber (MLS), Hainer (Adidas) Talk Technology "
Leave a Comment