Garber (MLS), Hainer (Adidas) Talk Technology

The 2012 Major League Soccer All-Star Game on July 25 featured the first extensive on-field use of the Adidas' miCoach Elite, making it the first “smart” game of its kind and acting as a preview to the 2013 season when all MLS clubs will be outfitted with the performance-enhancing data system. As MLS commissioner Don Garber and Adidas Group CEO Herbert Hainer reveal in this Q&A, technology is becoming an increasing part of their goal to enhance and advance the sport of soccer in the U.S. and around the world.

Read the whole story at »
Tags: apparel, q&a, sports
Recommend (4) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.