News Brief

Macy's Taps Alves For I-N-C Ads

Macy’s, which has been celebrating all things Brazilian for months now, says it has signed actress Camila Alves as the new spokesperson for its private label I-N-C women’s clothing line. The Brazilian actress and TV personality will begin appearing in print, digital and store promotions this fall, shot by fashion photographer Walter Chin. This year’s line, heavy on hues of teal and burgundy, will begin appearing in stores in August.

Tags: apparel, retail
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