Thinking About Holiday Paid-Search Strategies

As a reminder, August begins Wednesday, so it's not too early to start thinking about holiday paid-search schedules and strategies. Rob Cooley takes us through the processes and makes suggestions on how to get started. He suggests beginning by analyzing holiday-specific keywords and season curves for the specific business. Let's face it -- back-to-school comes within one month for most, and Halloween not long after.

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Tags: search
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