Athletes Rebel Against Social Media Ban

Dozens of track and field athletes have hit out at Rule 40 - one of a string of strict guidelines set down by organisers to protect the Games from “ambush marketing” and ensure only official sponsors can be named. Athletes who break the rule can be fined, have their accreditation removed and even be disqualified. The online revolt gained traction among the cream of US track and field athletes, who do not receive government grants toward their training and rely on income from sponsors, prize money and part-time jobs.

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