'Esquire Singapore' Promotes Launch With Videos

Women's Wear Daily, Monday, July 30, 2012 3:20 PM
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To promote the Aug. 31 launch of the Singapore version of Esquire -- the 25th global version of the iconic men's mag -- Mongoose Publishing, which holds the license for this edition from Hearst, has released three short YouTube videos starring "a masked model dressed as Esky [the mag's mascot] — complete with a large, mustachioed head mask, dancing and posing in spots across the city’s business district," writes Kristiano Ang.

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