On Monday, San Francisco-based mobile advertising company Tapjoy announced a transaction that included the addition of the core team of social game and app distribution company Viximo.
“Social integration plays a pivotal role in app development and engagement,” stated Mihir Shah, Tapjoy CEO.
Tapjoy is sticking to their plan of expanding their product offerings, and they are hoping that this move will “enhance its ability to bring social tools to Tapjoy’s app discovery platform.”
“Becoming part of the Tapjoy team presents us with an incredible opportunity to accelerate our evolution from social into mobile,” stated Sean Lindsay, former CTO and co-founder of Viximo and current VP, engineering for Tapjoy.
The Viximo team joins Tapjoy’s Boston studio, which Tapjoy hopes will become a focal point for developing relations and advertising sales in the Northeast.