BBC Online Breaks Record Just Days Into Olympics
Released Tuesday, BBC Online's first stats for its Olympic coverage revealed that BBC.co.uk/sport attracted 7.8 million global browsers on Saturday (July 28), a worldwide record for the day, and 5.6 million UK browsers. The following day, the BBC Sport site attracted 8.3 million global browsers and 6.1 million UK browsers - both a UK and global record. The BBC announced on Friday that its BBC Olympics mobile app had generated 500,000 downloads on iPhone and Android, but that more than doubled over the weekend to 1.15 million. On Saturday, 55% of browsers to the BBC Sport site came from non-desktop devices, such as smartphones and tablets, said the BBC.