McDonald's Targets Midnight Snackers
Burger Business, Thursday, August 2, 2012 9 AM
McDonald’s, which has been pushing its stores to adopt around-the-clock service, is testing a “Breakfast After Midnight” program, in which breakfast staples such as Egg McMuffins and Sausage McMuffins are served before the chain’s traditional 5 a.m. start (like, five hours before). The initiative also ran with a campaign dubbing those very early eaters as “nocturnivores.”
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