'GMA' Finally Overtakes 'Today' In Key Demo
The Hollywood Reporter, Thursday, August 2, 2012 2:55 PM
Forget beach volleyball for a minute. In another closely watched contest, ABC's "Good Morning America" scored a crucial win over NBC's "Today," garnering the most viewers in the coveted 25-54 demo for the first time in almost 17 years. That victory also comes after five consecutive weeks of "GMA" beating "Today" in numbers of total viewers. Of course ABC's historic 25-54 win occurred the week of July 23, just before NBC again captured the top spot in total viewers and the crucial demo with its exclusive Olympics coverage.
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