News Brief

Computer Use of 'NYT' Site Drops

People using computers at home and work spent less time on nytimes.com in April and May of 2012 than they did during the same months in 2010, according to Nielsen figures released to Poynter. The average time-on-site (in minutes) for home and work computers in the U.S. for April and May for the last two years decreased 11% and 16%, respectively. The figures may suggest mobile devices are chipping away at the amount of time that users spend on computers.

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1 comment about "Computer Use of 'NYT' Site Drops".
  1. Jeff Vidler from Audience Insights , August 3, 2012 at 9:06 a.m.
    Or could it be that NYT traffic is down because of the paywall which went into service in March of 2011?