'Brides' Mag Cuts Print Frequency

Women's Wear Daily, Friday, August 3, 2012 2:55 PM
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Citing a decline in newsstand sales and and "a renewed focus to reach its millennial readers on the Web," CondéNast's Brides magazine is cutting its print frequency, moving from a monthly to an every-other-month publishing schedule starting in January, writes Amy Wicks.

The mag earlier faced a masthead change about a year ago with the hiring of new editor in chief Anne Fulenwider and publisher Michelle Myers, and a redesign that was rolled out in May. Its website will soon become fully mobile, and social media plans include "the first-ever crowdsourced, publicly livestreamed wedding on Facebook, in partnership with Zuckerberg Media," writes Wicks.

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