Zynga Has A Mobile Problem
The Wall Street Journal, Monday, August 6, 2012 11:13 AM
Facebook isn’t the only tech giant struggling to meet mobile users’ expectations. As The Wall Street Journal reports, Zynga is taking the mobile revolution head-on, but serious
questions remains about how the game maker’s strategy with fare. “To turn around its flagging business, Zynga is betting big on mobile games and creating a network that connects
mobile-game players,” WSJ reports. “But how to carry out that shift remains up for debate.” Zynga, for example, still hasn’t committed to a mobile monetization strategy, i.e.,
whether to charge users for games upfront, or give some (or all) away for free.
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