Will Obama Attack Ads Backfire?
President Obama's ads calling out Mitt Romney for refusing to reveal income taxes might hurt both Romney’s reputation and Brand Obama. The President’s campaign has spent nearly $100 million on television commercials so far, outspending Mr. Romney by 5-1, and even 8-1 in some battleground states. But Forbes contributor and marketing consultant Avi Dan says Obama and Romney now have the lowest public esteem of any two presidential candidates since such polls began. A recent poll found that both candidates were viewed “very negatively” by a record high numbers of voters. When asked whether the president and Romney are the best two people to be running for President, 67% responded “no.”