News Brief
Two New Execs at Modem Media
Sep 29, 2003, 12:00 AM
Modem Media, Inc. on Monday announced it had hired two new senior-level marketing strategists to further expand and leverage the company's database marketing expertise. Bill Firing, Vice-President, Marketing Strategy, is based in the company's San Francisco office, and Michael Maher, also Vice-President, Marketing Strategy, is based in Modem Media's Norwalk, CT office. Marc Particelli, CEO, Modem Media, says, "We see marketers beginning to migrate more and more toward integrated marketing and away from traditional siloed marketing. As they do so, they are increasingly recognizing the role that Internet-based database marketing can have in measuring both online and offline campaign effectiveness. Michael and Bill have both done groundbreaking work in this area, and we are thrilled to supplement our existing database marketing function with their expertise."
Recent Online Media Daily Articles
-
New Stanford Initiative Helps Browser Developers Refine Cookie-Blocking June 19, 7:35 p.m.
Privacy advocates at Stanford on Tuesday unveiled a new initiative that could pave the way for ... -
Facebook Aims To Simplify Page Analytics June 19, 5:52 p.m.
In its latest step to simplify advertising and marketing on Facebook, the company on Wednesday announced ... -
Powley Tapped As iCrossing CEO June 19, 5:32 p.m.
Catching agency watchers off guard, Don Scales is stepping down as CEO of iCrossing, effective immediately.Stepping ... -
Twitter Gets Social With Viacom June 19, 5:21 p.m.
Twitter took another step Wednesday toward supporting television. The social-media company signed a partnership with Viacom ... -
Digital, Alternative Media Revs Forecast To Hit $436B By 2017 June 19, 3:01 p.m.
Various types of mobile marketing and advertising accounted for nine of the top 10 fastest-growing digital ... -
Acquisitions Flourish, Google To Seek Equity Firm To Further Deals June 19, 1:24 p.m.
Google is considering alliances with private-equity firms to help structure acquisition deals, but the tech company ... -
Millennial Expands Video Ad Options June 19, 11:44 a.m.
Mobile ad network Millennial Media is stepping up its video ad offerings with the launch of ... -
CIMM Issues Request For Data, Cross-Platform Metrics June 19, 9:29 a.m.
The Coalition for Innovative Media Measurement (CIMM) said it has issued a request for proposals involving ... -
Heads Or Tails: Facebook Grows A Long One, Surpasses 1 Million Advertisers June 19, 7:48 a.m.
Facebook has reached an important ad industry milestone, becoming one of the few mega platforms to ... -
Consumer Action: Most Web Users Want Control Over Tracking June 18, 8:20 p.m.
Most Web users have expectations about privacy that appear to be at odds with current practices ...
Be the first to comment on "Two New Execs at Modem Media"
Leave a Comment