Boston.com Relaunches Site
Sep 29, 2003, 12:00 AM
Boston.com on Monday announced the relaunch of its site with a new design, content and advertising opportunities. Boston.com has also expanded its partnership with New England Cable News (NECN) and will now be the exclusive online home for NECN video content. The new site features a streamlined homepage and site design that showcases Boston.com's breaking news and vertical sections. As the website for The Boston Globe, Boston.com prominently integrates Globe content on the homepage and throughout the site. Other new features on Boston.com include the integration of new advertising positions such as the large homepage ad, the leaderboard ad at the top of article pages, and the half-page ad. Also, the design allows for a flexible homepage design that allows for content and promotions by daypart, such as movie reviews and slideshows on Friday afternoons. The redesign also introduces a co-branded section devoted to news and video from NECN. As part of an extended partnership, Boston.com will host NECN's Web site at www.boston.com/necn and video from NECN will be widely integrated throughout Boston.com.