Does Google+ Have A Sharing Problem?
Marketing Land, Friday, August 10, 2012 11:38 AM
A new study suggests that Google+ users share far less content than users of Twitter, Facebook, or LinkedIn. Yet, the study, conducted by social media research firm Umpf, might be fundamentally flawed, suggests Marketing Land’s Danny Sullivan. For instance, “A major flaw in this study is that it seems to have based sharing counts on buttons shown on the destination articles,” Sullivan writes, adding: “It’s all complicated, and it’s one reason why you get a cleaner comparison by looking at publisher accounts on each of the services.”
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