FTC Signs Off On Facebook Privacy Settlement
Facebook has settled charges that it deceived users by breaking its promises to keep their data private, the Federal Trade Commission announced on Friday.
The settlement, proposed in November, requires Facebook to obtain users' express consent before sharing their information more broadly than its privacy policy allowed when users uploaded the data. Facebook also agreed to institute a comprehensive privacy policy and to submit to audits for 20 years. In addition, the company must make sure that no one can access data deleted by users within 30 days of deletion.
The company didn't admit wrongdoing in the case.
The deal resolves an FTC complaint alleging that Facebook repeatedly shared users' data more broadly than they authorized. The best-known example cited by the FTC occurred in December of 2009, when Facebook reclassified a host of data about users as “public” -- including people's names, photos and friend lists. That decision prompted the Electronic Privacy Information Center and other groups to ask the FTC to probe the company.
The FTC's original complaint also alleged that Facebook wrongly allows app developers to access profile information they didn't need, and shared some users' names with advertisers via referrer headers. (Facebook prevailed last year in a lawsuit alleging that it violated people's privacy by sharing their names via referrer headers.)
Commissioner J. Thomas Rosch dissented from the decision to approve the settlement. Rosch said he was concerned that Facebook hadn't admitted to engaging in deceptive practices. "If the Commission allows the respondent to expressly deny that it did engage in that conduct (or to use language that is tantamount to an express denial), there is a questionable basis for us to conclude that that probability exists," he wrote.
Rosch raised the same objection on Thursday to a settlement requiring Google to pay $22.5 million for alleged privacy violations.
Rosch also said he had concerns about whether the settlement with Facebook adequately covered apps with "deceptive information sharing practices." He said he thought the settlement should have clarified that Facebook is responsible when apps that run on its platform mislead users about privacy.
Recent Online Media Daily Articles
-
Consumer Action: Most Web Users Want Control Over Tracking June 18, 8:20 p.m.
Most Web users have expectations about privacy that appear to be at odds with current practices ... -
Affiliate Channels Attract Global Buying, Tailored Marketing Programs June 18, 5:54 p.m.
The Internet continues to make the world smaller for affiliate marketers, but there are physical challenges ... -
Microsoft Rolls Out Ad Pano, Mobile Ad Format June 18, 3:03 p.m.
With the help of the broader ad industry, Microsoft this week is rolling out a mobile ... -
Kiip Debuts Self-Serve Option For Advertisers June 18, 2:23 p.m.
Mobile rewards network Kiip has added a self-serve option for advertisers aimed at attracting more small- and medium-sized ... -
Mindshare Taps Elkins As Managing Director, Digital, West Coast June 18, 1:51 p.m.
Mindshare, part of WPP's GroupM, has tapped digital marketing veteran Amy Elkins to be managing director, ... -
Blogging Stake: WPP Invests In Muzy June 18, 9:12 a.m.
WPP has taken a stake in Muzy Inc., an early-stage micro-blogging service focused on mobile content ... -
MSN, Newsy Partnership To Debut June 18, 7:40 a.m.
MSN on Tuesday is expected to announce a partnership with mobile-focused video news network Newsy. Similar to ... -
ZO Shaves Global Ad Outlook: Says Internet, Especially Mobile, Will Be Greatest Growth Engines June 18, 7:34 a.m.
The global ad economy now is expected to expand only 3.5% this year, according to the ... -
Google Enhanced Campaigns Increase Cost Per Click June 18, 12:05 a.m.
Search advertisers will need to learn how to compensate for rising costs per click as Google ... -
Publicis Groupe's VivaKi Influences Mass Relevance Social Road Map June 17, 9 p.m.
VivaKi Ventures has gained input into Mass Relevance's product road map to influence features and functions ...


Be the first to comment on "FTC Signs Off On Facebook Privacy Settlement"
Leave a Comment