• August 14, 2012

The National Basketball Association has signed a multi-year partnership with Kitbag, a Europe-based online sports retailer, to launch the league’s official online store for Europe, the Middle East and Africa. 

Set to launch in September, NBAStore.eu will offer an extensive range of NBA-branded products from the league’s official merchandise partners, including adidas, the NBA's official outfitter, Spalding, Mitchell & Ness, New Era and Forever Collectibles. Fans will also be able to access exclusive products, including personalized jerseys and graphic t-shirts. 

The site will initially be available in English, French, Italian and Spanish with further languages to be developed. Fans will be able to make purchases in local currency and will benefit from a centralized European distribution point. 

Kitbag will also collaborate with the NBA to manage in-event retail stores at upcoming events. 

Separately, the WNBA will have branded watches from Deuce Brand. The watches will be at Deucebrand.com and in all WNBA team retail stores beginning Aug. 17. The silicone, water-resistant wristband watch retails for $30. The collection is available in all 12 teams.