Times, Lowe Look Deeper, Get Richer
Sep 27, 2003, 12:00 AM
The New York Times and its agency Lowe & Partners took top honors in the Newspaper Association of America's ATHENA awards for newspaper advertising excellence with its "Look deeper" campaign. It's the second consecutive year the paper and the agency (formerly Bozell New York) took the top prize in the industry competition. Lowe received a $100,000 prize for creating the campaign.