Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. Free to qualified media, marketing and advertising professionals.

While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief.

Become a subscriber today!

Become a free MediaPost member now to read this article

Unlimited articles every day
Keep up-to-date with media, marketing and advertising news
Invitations to exclusive industry events and research

Subscribe to Marketing Daily

Around the Net

How Much Brands Spend On Logo Redos

Business Insider , Wednesday, August 15, 2012 8:55 AM

One of the most important parts of a company's branding strategy is choosing the right logo. Stock Logos has compiled a list that reveals how much Coca-Cola, Nike, BP, and other companies spent creating their logos. Twitter bought rights to Twitter bird for $15 on iStockphoto. Artist Simon Oxley, a British citizen living in Japan, might have only received $6 for his work—without a credit. However, the bird has undergone a recent makeover. The Nike Swoosh? Thirty-five bucks to an art student.

Read the whole story at Business Insider »

design

Next story loading