News Brief

BA and itraffic Introduce a Better Sleep

In an aggressive effort to attract international business travelers, itraffic, the interactive marketing and advertising subsidiary of AGENCY.COM Ltd., has launched British Airways' latest interactive campaign supporting the Club World flat bed and a better sleep in business class. This effort targets frequent international business travelers to increase awareness and consideration of British Airways' flat bed product and brand awareness amongst potential and existing passengers. The online campaign -- including full-page Unicast, half-page and box advertisements -- will run from September 22 through the end of the year in conjunction with print and television ads developed by British Airways' offline agency. Visitors to premiere online business and financial news outlets will be able to view, in a "cinematic" presentation, the core benefits of British Airways' business class: enhanced privacy, attentive service, and most notably the world's first flat bed in business class that reclines a full 180 degrees to ensure a proper night's sleep.
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