Around the Net
Foot Locker Campaign Taps NBA Stars
- NYSportsJournalism.com , Friday, August 17, 2012 10 AM
Athletic retailer Foot Locker is launching a national multi-media campaign and is bringing a group of NBA stars along for the ride. Carmelo Anthony, Chris Bosh, James Harden, Kevin Love and Russell Westbrook are among the players who will be featured in the humorous effort. It is the first campaign under the new "Approved" umbrella marketing push from lead agency BBDO.
