News Brief

Visible Measures Launches New Video Monetization Platform

Boston-based Visible Measures, which just last week announced $21.5 million in new funding, on Tuesday unveiled a new advertising platform that pays publishers whenever a user watches an advertiser’s video as content on their site.

Called VidWorks, the new platform integrates into publishers’ video galleries or playlists without replacing existing advertising space. Advertisers pay on a cost-per-view basis. The company says that VIdWorks is already in use by publishers like Conde Nast, Rodale, Kiplinger, Deca and others. 

Recommend (7) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.