Commentary

Dos Equis Goes "Mobile"

As intially reported in MarketingDaily on August 22, Dos Equis is hitting the streets with the Dos Equis Mobile Academy, a fleet of seven different food trucks. The "mobile" effort aims to engage fans through interesting, engaging, and adventurous experiences.

Between October 3-13, keeps your eyes peeled for the Doq Equis Mobile Academy truck. It shouldn't be too hard to miss:

 

"We've got a great selection of local chefs that we're partnering with across the country, and can't wait to flip the script to bring fans a new take on the traditional food truck experience," said Nipa Parekh, senior brand director at Dos Equis, in a release.

 

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